Performance-Driven Google & YouTube Ads Strategist

We’re looking for a Performance-Driven Google & YouTube Ads Strategist to own, lead, and scale our paid YouTube and Google traffic strategy for a high-growth B2C high-ticket coaching business. This isn’t just about “running ads”—you’ll be fully responsible for the strategy, execution, and optimization of our Google Ads and YouTube Ads campaigns, with a laser focus on measurable ROI.

We're not looking for a marketing generalist; we're looking for somebody who eats, sleeps, and breathes Google search and YouTube ads.

You’ll proactively plan, execute, and optimize campaigns that consistently generate high-quality leads and sales. You’ll collaborate closely with our creative, funnel, and dev teams to ensure every campaign is built to convert.

In this role, you’ll have the freedom to move fast, take ownership, and drive growth—without micromanagement.

Within your first 90 days, success means you will :

• Consistently generate qualified leads and sales at or above our target ROI / ROAS benchmarks.
• Independently design and launch profitable campaigns without daily oversight.
• Proactively request new creatives, funnel updates, and assets with clear performance-based reasoning.
• Maintain airtight tracking and attribution, swiftly resolving any data or pixel issues.
• Deliver clear, actionable performance reports that turn data into decisions.

Key Responsibilities

Requirements

Experience

Skills & Competencies

Mindset & Work Ethic

Nice to Have