Head of Demand Generation

About the Role :

We are looking for an experienced and strategic Head of Sales Demand Generation to lead the development and execution of demand generation initiatives that directly fuel the sales pipeline and accelerate revenue growth. This role partners closely with sales leadership and marketing teams to align demand efforts with sales targets, optimize lead quality, and ensure seamless lead handoff.

Key Responsibilities :

Own the end-to-end sales demand generation strategy to drive a predictable and scalable pipeline of qualified leads.

Collaborate with Sales leadership to understand quota goals, territory plans, and sales motions; design demand programs that support those objectives.

Manage multi-channel campaigns (digital advertising, email nurturing, account-based marketing, events, webinars, content syndication) focused on driving engagement and conversion into sales opportunities.

Work closely with Marketing Operations to manage lead scoring, routing, and CRM integration ensuring timely and accurate lead flow to sales.

Analyze demand generation KPIs and pipeline metrics; use data insights to continuously optimize campaign performance and increase sales velocity.

Lead, mentor, and build a high-performing demand generation team aligned with sales goals.

Manage budget allocation for demand programs, tools, and vendor partnerships.

Partner with Sales Enablement and Product Marketing to ensure messaging resonates with target accounts and buyer personas.

Report on campaign impact, pipeline contribution, and revenue influence to sales and executive leadership.

Experience with demand generation from US / UK markets

Qualifications :

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

10+ years of experience in demand generation, sales enablement, or growth marketing with at least 5 years in a leadership role .

Demonstrated success in driving pipeline growth and measurable sales outcomes through demand generation.

Strong knowledge of CRM (Salesforce preferred), marketing automation (Marketo, HubSpot, Pardot), and sales engagement tools.

Deep understanding of sales processes and experience working cross-functionally with sales teams.

Data-driven mindset with strong analytical and problem-solving skills.

Excellent leadership, communication, and stakeholder management abilities.

Experience in (industry-specific knowledge, e.g., B2B tech, enterprise sales) a plus.