Data Analyst Intern – Performance Marketing
Company : TalentGum
Team : Performance Marketing & Growth
Type : Internship (3 months)
Mode : Remote
Stipend : ₹8,000 – ₹15,000 / month (based on skill level)
About TalentGum
TalentGum is an ed-tech platform offering live online extracurricular classes (music, dance,
chess, public speaking, dance, etc.) for children aged 5–14 years . We work with parents across
India and NRIs globally, helping children build confidence beyond academics.
Role Overview
We’re looking for a Data Analyst Intern – Performance Marketing who will work closely with the paid ads and growth team . This role focuses on tracking, analyzing, and optimizing
marketing performance across platforms like Meta, Google, and landing pages to improve ROAS, CAC, and conversions .
Key Responsibilities
- Analyze paid marketing data across Meta Ads, Google Ads, and other platforms
- Track end-to-end funnel metrics (Leads → Trials → Enrollments → Revenue)
- Build and maintain performance dashboards (Excel / Google Sheets / Looker Studio /
Power BI)
Monitor CAC, ROAS, CPL, conversion rates , and cohort performanceIdentify winning creatives, audiences, and funnels using dataSupport A / B testing for ads, landing pages, and offersCreate daily / weekly performance reports with clear insights and action pointsFlag anomalies and performance drops earlyRequired Skills
Strong Excel / Google Sheets skills (Pivot Tables, Lookups, formulas)Basic SQL for data extraction and analysisHigh comfort with numbers, ratios, and trendsAbility to connect marketing data → business outcomesStrong attention to detail and consistency in reportingGood to Have
Familiarity with Meta Ads Manager / Google AdsBasic SQL for data extraction and analysisExperience with Looker Studio / Power BI / TableauBasic Python (Pandas) for data cleaningUnderstanding of performance marketing metrics (CTR, CPC, CPL, CAC, ROAS)Experience working with funnels or attribution dataWho Should Apply
Final-year students or recent graduatesBackground in Engineering, Math, Economics, Statistics, Business, or AnalyticsCandidates with hands-on marketing or analytics projects preferredWhat You’ll Gain
Real exposure to high-spend performance marketing systemsLearn how data drives scaling decisionsWork closely with growth and leadership teamsCertificate of Internship.