Growth Product Manager

Location : Remote (Bengaluru preferred)

Experience : 2+ years in a product or growth role (performance marketing + CRO background is a must)

Shift Timing : You’ll be working with U.S. brands, so expect U.S. hours

Compensation : Competitive salary + performance bonus + ESOPs (based on experience)

Role Overview

Some nights, you’ll be deep inside GA4 dashboards figuring out why CTR dropped after a layout change. Other nights, you’ll be on a late call with a U.S. brand, presenting insights from an A / B test that just lifted conversions by 18%.

This isn’t a campaign manager role, it’s about owning the entire post-click experience . You’ll combine your performance marketing brain with a CRO mindset to design, test, and scale what actually moves numbers for brands.

At Troopod, we’re building an AI-led product that auto‑generates and optimizes landing pages for every ad. You’ll work directly with global DTC brands, tech, and design teams to validate what works and help shape how performance marketing and website optimization converge.

If you can talk CAC, CTR, CVR, and ROAS in the same sentence and you know how to fix them, this role will feel like home.

Responsibilities

1. Own Pilot Success

Manage end‑to‑end CRO pilots with U.S. brands — from setup to measurable results

Diagnose leaks in the funnel using GA4, Meta Ads Manager, Hotjar, and session data

Present insights and results directly to founders, CMOs, and growth teams

2. Lead Conversion Optimization

Analyze ad → landing page → checkout journeys to spot friction points

Create hypotheses, set up A / B or multivariate tests, and measure uplift

Work with designers and developers to deploy CRO fixes quickly

3. Bridge Ads and Product

Sync with brand’s media teams to ensure landing pages match campaign intent

Translate ad‑level learnings into on‑site personalization or creative changes

Collaborate with Troopod’s AI & product teams to automate optimization logic

4. Run Performance Experiments

Test new layouts, offers, CTAs, and creatives to improve ROAS and CVR

Track experiments, interpret data, and turn winning patterns into playbooks

Build and maintain dashboards to monitor pilot performance

5. Drive AI Agent Iterations Fine-tune the AI agent using real brand scenarios

Continuously improve prompt quality and output accuracy

Upload / update brand documents, ad assets, CRO briefs, etc., to improve RAG quality

6. GTM & Insights Loop

Convert pilot results into marketing narratives and internal case studies

Share findings that inform Troopod’s product roadmap and GTM strategy

Standardize frameworks for scaling pilots across verticals

Qualifications

2+ years in a performance marketing / CRO‑focused role (agency or D2C startup experience preferred)

Deep expertise in conversion funnels, A / B testing, landing page UX, and behavioral analytics

Strong experience with Shopify, Meta Ads, GA4, Hotjar , A / B testing and other CRO tools

Proven ability to analyze campaign + site data and translate into actionable changes

Comfortable working with designers, developers, and marketers

Strong communication skills, able to simplify data into stories that sell

Willingness to work late‑night shifts with U.S. clients

Bonus Points For

Prior role in growth or performance marketing where you owned results

Experience with tools like VWO, Mixpanel, PostHog, or Optimizely

Hands-on exposure to Shopify Plus or high‑traffic eCommerce sites

Experience running CRO programs at scale or leading pilot projects

Understanding of AI‑led personalization and website automation

Experience in working with AI agents, prompt engineering, and RAG workflows

❤️ Why Join Us

Backed by leaders from Shopify, Amazon, Razorpay, and Walmart

Already powering pilots for $100M+ brands in the U.S. and India

Work on the frontlines of AI‑driven CRO and personalization

Flat hierarchy, creative freedom, and zero micromanagement