Performance Marketing (Marketplaces Ads)

Job Description : E-commerce Ads Associate

About Deconstruct :

Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We believe in simplifying skincare by combining transparency, data, and proven ingredients. With a growing presence in the Indian D2C market, we're looking for dynamic individuals who are passionate about digital marketing, consumer behavior, and brand growth.

We are seeking a detail-oriented and data-driven E-commerce Ads Associate to manage and optimize paid marketing campaigns across leading marketplaces and quick commerce platforms. The ideal candidate will have strong analytical skills, hands-on experience with ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results.

Responsibilities :

• Execute and optimize paid ad campaigns across platforms including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.
• Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR).
• Allocate SKU-level budgets to maximize sales and visibility of key products.
• Track daily campaign metrics — spend, impressions, clicks, conversions, and sales.
• Analyze campaign performance at product and keyword levels to identify optimization opportunities.
• Monitor organic vs. paid share, ad rank, and share of voice to guide decision-making.
• Partner with category and brand teams to build keyword strategies (branded, generic, competitor) and ensure strong campaign structure.
• Plan monthly spends aligned with promotional calendars, new launches, and peak sales periods.
• Coordinate with design and brand teams to ensure correct creative assets and ad formats are used.
• Test new ad formats and features to enhance campaign efficiency and scalability.
• Maintain regular reports (daily, weekly, monthly) and share actionable insights for performance improvement.

Qualifications :

Preferred Skills (Good to Have) :