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Meta Ads Media Buyer (D2C)

Meta Ads Media Buyer (D2C)

Per4mance Guru (Not Just A Performance Marketing Agency)Tirupati, IN
18 hours ago
Job description

Hiring : D2C Meta Ads Media Buyer (2+ Years Experience)

We're looking for a talented and experienced Meta Ads Media Buyer with a proven track record in the Direct-to-Consumer (D2C) e-commerce space . If you're passionate about driving measurable results through Meta advertising and have a deep understanding of the D2C landscape, we want to hear from you!

In this role, you'll be responsible for planning, executing, and optimizing high-performing Meta advertising campaigns (Facebook & Instagram) to drive sales and achieve critical KPIs for our D2C brands.

What You'll Do :

  • Develop and implement comprehensive Meta ad strategies aligned with D2C business goals (e.g., conversions, ROAS).
  • Set up, launch, and manage campaigns across Facebook and Instagram, utilizing various ad formats.
  • Conduct in-depth audience research and segmentation to target relevant D2C customer groups.
  • Implement and manage rigorous ad creative testing (A / B testing) to identify effective visuals and copy.
  • Monitor daily campaign performance metrics (e.g., ROAS, CPA, conversion rate) and proactively optimize campaigns to maximize ROI.
  • Manage and allocate advertising budgets efficiently.
  • Utilize Meta Ads Manager, Google Analytics, and other tools to track and report on campaign performance.
  • Provide regular, insightful reports to stakeholders, highlighting key learnings and recommendations.
  • Collaborate closely with creative teams to develop compelling ad creatives.
  • Stay up-to-date with the latest Meta ad platform updates and D2C digital marketing best practices.

What We're Looking For :

  • 2+ years of hands-on experience as a Meta Ads Media Buyer, with a mandatory focus on D2C e-commerce brands.
  • In-depth expertise in Meta Ads Manager , including campaign structures, advanced targeting, bid strategies, and optimization techniques.
  • Strong understanding of the D2C landscape (e.g., sales funnels, customer lifetime value, direct attribution).
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • A performance marketing mindset with a clear focus on driving measurable results.
  • Exceptional written and verbal communication skills .
  • Proven experience in managing and optimizing advertising budgets .
  • Familiarity with e-commerce platforms like Shopify is a plus.
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    Media Buyer • Tirupati, IN