Perfromance Marketing Specialist

Company Description

Welcome to

Fuse Creative Studio Pvt Ltd , where cutting-edge streetwear collides with creativity and purpose. Founded by

Kishen Muniraja , Fuse is dedicated to crafting bold, distinctive, and eco-conscious fashion for the modern urban generation. Our mission is to fuse

innovation, style, and sustainability —building streetwear that not only makes a statement but also drives positive impact. From mindful material sourcing to eco-friendly packaging, sustainability is woven into every stage of our process.

Role Description

We are seeking an

Onsite Performance Marketer (Meta Ads Specialist)

to join our dynamic team at our

office in Koramangala, Bangalore . The ideal candidate will hold a

bachelor’s degree from a Tier 1 university

and bring a proven track record of

scaling D2C brands with exceptional ROAS . This role focuses on driving measurable growth through

Meta advertising, advanced retargeting strategies, and WhatsApp marketing . You’ll collaborate with the creative and strategy teams to design, execute, and optimize campaigns that amplify Fuse’s online presence and accelerate sales growth.

Key Responsibilities

Plan, launch, and manage

high-performance Meta ad campaigns

(Facebook & Instagram) across the entire marketing funnel.

Design and execute

retargeting strategies

to re-engage potential customers and maximize conversion rates.

Develop and implement

WhatsApp marketing campaigns

to drive engagement, reactivation, and customer loyalty.

Optimize campaigns for

maximum ROAS

while maintaining efficient CAC and scaling reach profitably.

Work closely with the creative and content teams to develop

impactful ad creatives, visuals, and copy

aligned with Fuse’s brand identity.

Analyze campaign performance data to identify trends, insights, and growth opportunities.

Prepare

weekly and monthly performance reports

with actionable recommendations.

Conduct ongoing

audience, market, and competitor analysis

to strengthen campaign performance.

Stay up to date with

Meta’s advertising tools, algorithm updates, and performance best practices .

Qualifications

Bachelor’s degree from a Tier 1 university

(e.g., IIM, IIT, NIFT, NMIMS, Christ University, or an equivalent reputed institution).

Proven experience as a

Performance Marketer or Meta Ads Specialist , preferably within

fashion, e-commerce, or lifestyle brands .

Demonstrated success in

scaling D2C brands

and delivering

strong ROAS .

Advanced knowledge of

Meta Ads Manager , including campaign structure, pixel setup, A / B testing, and event tracking.

Strong grasp of

retargeting funnels, lookalike audiences, and conversion optimization techniques .

Hands-on experience with

WhatsApp marketing platforms

(e.g., Zoko, Wati, or Interakt).

Proficiency in

Google Analytics, Meta Insights , or similar data tools.

Deep understanding of

full-funnel marketing

— awareness, consideration, conversion, and retention.

Strong creative instincts and an ability to merge

data with storytelling

for ad performance.

Familiarity with

Google Ads

is a plus.

Passion for

streetwear, youth culture, and digital innovation .

Ability to work

onsite at our Koramangala, Bangalore office

and thrive in a fast-paced, collaborative environment.