Performance Marketing Lead

Please Apply only if you qualify : Immediate Joiners only !!!!!

Performance Marketing Lead (US & Canada Markets)

Location : Hyderabad (Work From Office)

Salary : ₹5,00,000 – ₹8,00,000 per annum + performance bonus

Experience Required : 3–10+ years

Industry : Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms

About the Role

We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.

We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns , specifically for US & Canada markets .

This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition .

Key Responsibilities

1. Paid Advertising & Budget Ownership

• Plan, execute, and optimize paid campaigns across :
• Google Ads (Search, Local Services Ads, Display, UAC)
• Facebook / Instagram Ads
• YouTube Ads
• TikTok Ads (for US & Canada audiences)
• Microsoft Ads
• Manage monthly budgets efficiently (ROI & CAC-driven).
• Reduce CAC while increasing booking volume and revenue.

2. App Installs & Booking Funnel Optimization

3. Geographic Targeting & Hyperlocal Campaigns

4. Service Category Marketing

Drive campaigns for categories such as :

Each category requires separate targeting, creatives, and funnels.

5. Data, Analytics & Reporting

6. Conversion-Focused Creative Strategy

7. Provider Acquisition Campaigns (Gig Workers)

Like Urban Company, TaskRabbit, Handy — run campaigns to onboard :

Assist in lead generation for service providers in US & Canada.

8. Experimentation & Growth

Key Skills Required

What You’ll Own (KPIs)

🎯 CAC (Customer Acquisition Cost)

🎯 CPI (Cost per Install)

🎯 Cost per Booking (CPB)

🎯 ROAS (Return on Ad Spend)

🎯 Install → Booking conversion rate

🎯 Provider acquisition cost

🎯 City-wise booking growth (Calgary, Vancouver, Toronto, US cities)

🎯 Repeat user growth via remarketing

🎯 Reduction in wasted spend

Who Should Apply

This role is perfect for someone who has worked in :

If you love growth, data, performance ads, and marketplace scaling , this role is for you.

Why Join Us