Vidyashilp Education Group - Digital Marketing Lead

Vidyashilp Education Group Pvt Ltd (VSEG) - Digital Marketing Lead

JOB DESCRIPTION :

We are looking for a Digital Marketing Lead responsible for the planning and execution of digital marketing initiatives across the Leading all performance marketing, SEO, website development and maintenance, ORM, social media channels etc. across all institutes in the Group.

• Delivering lead generation and lead quality targets for all institutes through planning and execution of integrated performance marketing campaigns across multiple channels.
• Strong focus on SEO, content creation, PPC (Google, Meta content platforms etc.), retargeting, email marketing, online PR, social media advertising, social media campaigns and conversion optimisation.
• Setting up detailed dashboards for regular tracking, publishing and reporting performance marketing and search KPI, with recommendations for improvement and optimisation.
• Optimisation of website content, landing pages, blogs, articles and paid search copy working closely with the demand generation stakeholders.
• Collaborate with marketing team for creation of digital assets for campaigns.
• Lead and mentor a team of digital marketing professionals (SEO, SEM, social media, content, email marketing, performance marketing, etc.
• Set up strong processes to monitor and optimize lead quality, including system integrations, detailed reports, collaboration with counselling team etc.
• Focus on growing website traffic, social media communities, positive reviews etc. with regular Experience of 6-8years in digital marketing, performance marketing is preferred.
• Strong track record of achieving results through impactful digital mandates and campaigns through the career.
• Strong hands-on experience in organic search platforms like Google Analytics, Google Search Console etc, search algorithms and best practices.
• Result oriented, analytical, performance-driven and meticulous with data and reporting systems.
• Adept at multi-functional collaboration and multiple stakeholder management.
• Upto date with technical developments, advancements and best practises in the industry.

(ref : iimjobs.com)