Job Description
Role : Brand & Content Strategist (Social Media)
Type : Full-Time, Onsite (Bengaluru)
Experience : 0–2 years
Salary : ₹4–6 LPA (based on experience and portfolio)
Role Overview
In line with Pdstrian Labs' next phase of growth, we're looking for a Brand & Content Executive to join our creative team.
This person will drive how Pdstrian Labs looks, feels, and communicates across brand, social, and product touchpoints.
You'll handle everything from day-to-day content to broader creative direction, blending design, storytelling, and cultural understanding into every piece of communication. The role demands someone who can think like a brand builder and execute like a designer.
Key Responsibilities
Creative Direction & Visual Identity
- Maintain Pdstrian Labs' visual language across social media, website, and campaigns.
- Define and refine the brand's tone, typography, and visual consistency.
- Create graphics, layouts, and digital assets that align with the brand's aesthetic.
Social Media Management
Plan and execute monthly content calendars for Instagram and other platforms.Write captions and manage posting schedules with attention to tone and timing.Develop ideas for reels, short films, and teasers tied to new collections or stories.Collaborate with the founder and team to ensure that all creative output accurately reflects the brand's intent.Campaign & Content Creation
Conceptualise and execute product launches, lookbooks, and seasonal campaigns.Build visual references, shot lists, and direction boards for photo and video shoots.Collaborate with photographers, stylists, and editors to bring concepts to life.Design & Brand Systems
Create performance ad creatives, packaging visuals, and marketing assets.Maintain design templates, brand guides, and content archives.Support e-commerce and retail initiatives through consistent branding.Culture & Research
Track visual and cultural trends across fashion, design, and media.Present new ideas and references that inform brand direction and storytelling.Requirements
0–2 years of experience in a creative, branding, or design role.Strong portfolio showcasing design and content work (social, campaign, or brand identity).Bachelor's in Fashion Communication or other similar programs.Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and After Effects) and Figma.Understanding of social media management and content performance.Good sense of typography, colour, and composition.Ability to balance creativity with structure and deliver within timelines.Interest in fashion, design, and contemporary culture.Who You Are
You think visually and conceptually, not just aesthetically.You're detail-oriented but understand the bigger story.You're curious, disciplined, and love creating something from scratch.You enjoy collaboration but can work independently when needed.You want to grow with a brand that's still building its visual and cultural universe.Skills Required
After Effects, Figma, Illustrator, Social Media Management, Indesign, Photoshop, Adobe Creative Suite