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Brand and Content Strategist (Social Media)
Brand and Content Strategist (Social Media)Confidential • Bengaluru / Bangalore, India
Brand and Content Strategist (Social Media)

Brand and Content Strategist (Social Media)

Confidential • Bengaluru / Bangalore, India
24 days ago
Job description

Job Description

Role : Brand & Content Strategist (Social Media)

Type : Full-Time, Onsite (Bengaluru)

Experience : 0–2 years

Salary : ₹4–6 LPA (based on experience and portfolio)

Role Overview

In line with Pdstrian Labs' next phase of growth, we're looking for a Brand & Content Executive to join our creative team.

This person will drive how Pdstrian Labs looks, feels, and communicates across brand, social, and product touchpoints.

You'll handle everything from day-to-day content to broader creative direction, blending design, storytelling, and cultural understanding into every piece of communication. The role demands someone who can think like a brand builder and execute like a designer.

Key Responsibilities

Creative Direction & Visual Identity

  • Maintain Pdstrian Labs' visual language across social media, website, and campaigns.
  • Define and refine the brand's tone, typography, and visual consistency.
  • Create graphics, layouts, and digital assets that align with the brand's aesthetic.

Social Media Management

  • Plan and execute monthly content calendars for Instagram and other platforms.
  • Write captions and manage posting schedules with attention to tone and timing.
  • Develop ideas for reels, short films, and teasers tied to new collections or stories.
  • Collaborate with the founder and team to ensure that all creative output accurately reflects the brand's intent.
  • Campaign & Content Creation

  • Conceptualise and execute product launches, lookbooks, and seasonal campaigns.
  • Build visual references, shot lists, and direction boards for photo and video shoots.
  • Collaborate with photographers, stylists, and editors to bring concepts to life.
  • Design & Brand Systems

  • Create performance ad creatives, packaging visuals, and marketing assets.
  • Maintain design templates, brand guides, and content archives.
  • Support e-commerce and retail initiatives through consistent branding.
  • Culture & Research

  • Track visual and cultural trends across fashion, design, and media.
  • Present new ideas and references that inform brand direction and storytelling.
  • Requirements

  • 0–2 years of experience in a creative, branding, or design role.
  • Strong portfolio showcasing design and content work (social, campaign, or brand identity).
  • Bachelor's in Fashion Communication or other similar programs.
  • Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and After Effects) and Figma.
  • Understanding of social media management and content performance.
  • Good sense of typography, colour, and composition.
  • Ability to balance creativity with structure and deliver within timelines.
  • Interest in fashion, design, and contemporary culture.
  • Who You Are

  • You think visually and conceptually, not just aesthetically.
  • You're detail-oriented but understand the bigger story.
  • You're curious, disciplined, and love creating something from scratch.
  • You enjoy collaboration but can work independently when needed.
  • You want to grow with a brand that's still building its visual and cultural universe.
  • Skills Required

    After Effects, Figma, Illustrator, Social Media Management, Indesign, Photoshop, Adobe Creative Suite

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    Social Media Strategist • Bengaluru / Bangalore, India

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