Performance Marketing Manager

About the Company :

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing :

Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http : / / www.genymedium.com /

Job Summary :

We are seeking a highly data-driven and growth-focused Performance Marketing Manager to own and execute our multi-channel digital marketing strategy. You will be responsible for driving measurable business results through paid media, with a primary focus on Google Ads, Meta Ads, and other performance channels.

The ideal candidate combines analytical expertise with creative problem-solving, has a proven track record of optimizing ROI, and thrives in a fast-paced, results-oriented environment. If you are passionate about scaling brands, experimenting with new strategies, and using data to make smart decisions, this role is for you.

Job Responsibilities :

Plan, execute, and optimize multi-channel performance marketing campaigns across Google, Facebook / Instagram, LinkedIn, YouTube, and other relevant platforms.

Drive lead generation, customer acquisition, and revenue growth while meeting or exceeding defined ROI targets.

Manage end-to-end campaign execution — including audience segmentation, and creative briefing, A / B testing, budget pacing, and ongoing performance tracking.

Analyse and report campaign performance, delivering actionable insights to improve key metrics such as CAC, ROAS, CTR, and CPL.

Collaborate closely with design, content, tech, and sales teams to ensure cohesive messaging and maximize conversion rates.

Stay ahead of industry trends, emerging tools, and best practices in performance marketing to maintain a competitive edge.

Partner with design and tech teams to optimize landing pages and conversion funnels for higher engagement and conversion.

Manage and optimize ad tech tools, pixels, tracking tags, attribution models, and marketing automation workflows effectively.

Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

Take responsibility for ensuring projects are delivered on time and within budget

Communicate with clients about projects both remotely, and in-person

Skills Required :

Proficient in planning, executing, and optimizing campaigns across Display, Social, and App platforms to drive CAC, ROAS, and user acquisition.

Deep hands-on expertise in Google Ads (Search, Display, YouTube), Facebook Ads Manager, Google Analytics (GA4).

Skilled in conversion rate optimization (CRO), A / B testing, and landing page optimization.

Experience setting up and troubleshooting tracking pixels (GA4, Google Ads, Meta, Floodlights) for accurate data capture across web and mobile (iOS / Android).

Strong analytical skills with expertise in Google Analytics configuration (goals, filters, events) and building actionable reports / dashboards using GA, Excel, and other analytics tools.

Ability to analyze user behavior, conversion funnels, and drop-off points to identify and implement performance improvements.

Strategic thinker with attention to detail and the ability to execute at speed.

Strong collaboration skills with product, tech, and creative teams to align tracking, creative assets, and landing pages with business goals in Ed Tech and ecommerce.

Excellent verbal and written communication skills.

Experience Required :

Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience

Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing.

Experience in an agency set up would add value to the role

Certification in Google Ads or other relevant digital marketing certifications is a plus.