Channel Marketing Manager

JOB ROLE - Channel Marketing Manager

REPORTING TO Regional Manager - Channel Marketing

TYPE OF ROLE Individual Contributor Role

KEY RESPONSIBILITIES  -

1. Delivering business / market share in collaboration with local Sales teams for the year / quarter / month.

2. Devising, monitoring and reviewing all channel marketing activities that are channel / category / SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing.

3. Responsible for general trade, modern trade, CPC, CSD, institutions business.

4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics.

5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.

6. Design trade marketing trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs, drive metro-based micromarketing opportunities.

7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros.

8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs / distributors + higher ROIs on all programs.

9. Faster & more accurate decision making for bigger metro stores.

10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD / CPC in metros.

11. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.

12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs.

EDUCATIONAL QUALIFICATIONS Graduation (any) + MBA / PGDM (any) from Top / Middle B schools.

WORK EXPERIENCE 5+ years post qualification work experience in distribution / trade or channel marketing. Industry preference FMCG / FMCD / CE. Extensive travel across the geography.

Role :   Marketing Manager

Industry Type :   Consumer Electronics & Appliances

Department :   Marketing & Communication

Employment Type :   Full Time, Permanent

Role Category :   Marketing

Skills Required

Product Promotion, Trade Marketing, Channel Marketing