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Digital Marketing Specialist

Digital Marketing Specialist

XFactor Talentnadiad, gujarat, in
9 hours ago
Job description

Digital Marketing Specialist – B2B Lead Generation (Recruitment & Finance Outsourcing)

About Us

We are a growing Recruitment and Finance Outsourcing firm that partners with international clients to provide high-quality talent, finance, and accounting support solutions.

Our mission is to help businesses scale faster through smarter talent and finance operations.

To accelerate our growth, we’re looking for a Digital Marketing Specialist who can design, execute, and optimize B2B lead generation campaigns across digital channels — especially LinkedIn, email marketing, and content marketing.

Role Overview

As our Digital Marketing Specialist , you’ll own the strategy and execution of campaigns that generate high-quality leads for both our Recruitment and Finance Outsourcing services.

You’ll manage digital funnels from awareness to conversion, collaborate with sales teams on lead nurturing, and use data-driven insights to optimize performance.

Key Responsibilities

🎯 B2B Lead Generation

  • Develop and manage multi-channel lead generation campaigns across LinkedIn, Google Ads, and email automation .
  • Build and optimize landing pages and lead magnets (eBooks, webinars, case studies) targeting HR leaders, CFOs, and business owners.
  • Implement LinkedIn outreach campaigns using Sales Navigator and marketing automation tools.
  • Create targeted content (posts, whitepapers, newsletters) that attract qualified B2B audiences.
  • Segment and nurture leads through CRM and marketing automation workflows (e.g., HubSpot, Zoho, ActiveCampaign).

📈 Digital Campaign Management

  • Plan and execute paid and organic campaigns for brand visibility and inbound leads .
  • Optimize ad spend and targeting to ensure cost-effective CPL (Cost per Lead).
  • Monitor campaign performance and report weekly / monthly KPIs (CTR, conversion rate, MQL, ROI).

    • 💬 Content & Social Media Marketing

  • Develop and manage LinkedIn content calendars to engage recruitment and finance decision-makers.
  • Collaborate with internal recruiters and finance experts to produce thought leadership content.
  • Repurpose content for different platforms and ensure consistency in tone, branding, and messaging.

    • 🔍 Analytics & Optimization

  • Use analytics tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, etc.) to measure and improve campaign effectiveness.
  • A / B test creatives, landing pages, and messaging to improve conversions.
  • Deliver regular performance reports and actionable insights to leadership.

    • Requirements

    ✅ Must Have

  • 3+ years’ experience in B2B digital marketing or lead generation , ideally within recruitment, staffing, or professional services.
  • Proven track record in running LinkedIn and Google Ads campaigns with measurable ROI.
  • Strong understanding of B2B funnels, nurturing workflows, and CRM systems .
  • Excellent copywriting and communication skills in English.
  • Proficiency in analytics and reporting tools (Google Analytics, HubSpot, or similar).
  • Experience with marketing automation tools (HubSpot, ActiveCampaign, Lemlist, etc.).

    • 💡 Nice to Have

  • Background in recruitment marketing or finance / accounting services marketing .
  • Familiarity with SEO and content marketing best practices.
  • Experience managing freelancers or agencies for content, ads, or design.
  • Basic design skills (Canva, Figma, or similar) for social posts and visuals.
  • Experience in B2B Lead generation platforms such as Apollo.io, listkit, etc.
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    Digital Marketing Specialist • nadiad, gujarat, in