Marketing Executive

About the Company

Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. Rollick’s product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. Selling within a price range of Rs 5-50 for a single consumption pack, the aim is to be affordable by all. Today, Rollick is present in 15 states and has plans to soon be available pan India.

website : Location : Kolkata

Interested candidate please share your updated resume :

Job Title : Marketing Executive – ATL & Digital Marketing

Department : Marketing

Location : Kolkata

Reporting To : Head – Marketing

Job Summary :

The Marketing Executive – ATL & Digital Marketing will be responsible for planning, coordinating, and executing marketing campaigns across Above The Line (ATL) and digital platforms to enhance brand visibility, drive engagement, and support business growth.

Key Responsibilities :

ATL Marketing :

• Plan and execute ATL campaigns including TV, radio, print, outdoor, and cinema advertising.
• Coordinate with creative and media agencies for campaign ideation and rollout.
• Ensure timely release of creatives and media plans in line with brand guidelines.
• Monitor campaign effectiveness, track media spends, and generate performance reports.
• Manage vendor relationships, negotiate costs, and ensure high-quality deliverables.

Digital Marketing :

Branding & Coordination :

Key Skills & Competencies :

Qualification & Experience :

Employment Type : Full-time

CTC : As per industry standards