YouTube Content Creator - Full Time

About RINGS & I

RINGS & I is India’s first designer diamond ring studio, offering personalized, made- to-order diamond rings through a truly omnichannel, tech-enabled experience.

With 1000+ designs across 16 styles, we empower clients to choose their ring, their style, and their budget — all backed by trust, transparency, and celebration.

Position

YouTube Content Creator – Borivali, Mumbai

Location

Full-Time, on-site (Borivali, Mumbai)

Experience

1–3 years

Key Requirement :

Must have organically built and scaled a YouTube channel (0 to 10K+ subscribers) through content strategy, SEO, and consistent video output.

Timings

11 : 00 am to 9 : 00 pm | Weekly off on one of the week days.

Job Overview

RINGS & I is looking for a full-time, in-studio YouTube Content Creator to build and grow our YouTube presence. From educational videos and behind-the-scenes shoots to customer stories and styling guides, your videos will inspire India's new generation of diamond ring buyers. This is a storytelling-first role where visual creativity meets marketing strategy.

Key Responsibilities

Long-form & Short-form Video Creation (8–10 / month)

Plan, shoot, and edit engaging videos (8–15 minutes) that showcase our products, studio stories, client journeys, and design processes.

Create Shorts (YouTube’s vertical video format) to boost discoverability.

Use editing tools like Premiere Pro, Final Cut Pro, CapCut, or VN.

Hook-Led Storytelling

Craft strong openings and video structures that drive watch time and retention.

Write compelling video titles and thumbnails to improve CTR.

Integrate hooks, CTAs, and emotional beats for higher engagement.

YouTube SEO & Optimization

Research relevant keywords, trends, and tags to optimize visibility.

Write accurate, searchable descriptions and use effective hashtags.

Monitor performance analytics and tweak content strategy accordingly.

Content Calendar Management

Align YouTube publishing schedule with marketing plans, launches, and seasonal campaigns

Collaborate with in-store teams to capture real moments (client testimonials, jewellery selection process, customizations, etc.)

Must-Have Skills

Proven experience organically growing a YouTube channel (0 to 10K+ subscribers)

Strong video editing and storytelling ability

Deep understanding of YouTube algorithm, SEO, and content strategy

Excellent communication in English (and Hindi / Marathi for local flavor)

Creativity in turning everyday brand moments into binge-worthy content

Good-to-Have (Bonus)

Prior experience in luxury, fashion, jewellery, or lifestyle content

Familiarity with diamond / jewellery terminology

Ability to guide clients for on-camera testimonials or user-style clips

Thumbnail design and basic motion graphics knowledge

Monthly Content Output

Content Type Volume

Long Form Videos - 8-10 / month

YouTube Shorts - 8-12 / month

Comments / Engagement - Ongoing

Performance Review - Weekly

Qualifications

Must Possess a Bachelor’s Degree