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Marketing Associate

Marketing Associate

AmrutamDelhi, IN
12 hours ago
Job description

Job Description

About Us

Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.

Job Details

Base Location : - Gwalior

Department : -Marketing

Working Mode : -Onsite

Experience : -2 to 4 years (mandatory)

Qualification : - Bachelor’s degree in Marketing, Business, or a related field

Reporting : -Marketing Manager

CTC : - As per market standard

Level : -Entry

Key Responsibilities

1. Campaign Execution & Growth

  • Plan, execute, and optimize marketing campaigns across digital platforms (Meta, Google, YouTube, and more).
  • Collaborate with design and content teams to produce creatives, copy, and storytelling for campaigns.
  • Monitor campaign performance and provide actionable insights to improve ROI.

2. Social Media & Community Engagement

  • Manage day-to-day engagement and growth across Amrutam’s social platforms (Instagram, , YouTube, etc.).
  • Conceptualize and execute campaigns aligned with cultural moments, trends, and brand storytelling.
  • Engage and grow Amrutam’s community through polls, quizzes, and interactive formats.

    • 3. Influencer & Partnerships

  • Identify, onboard, and manage influencer / creator collaborations.
  • Track performance of barter and paid campaigns, ensuring ROI and long-term relationships.
  • Support in PR activities, partnerships, and cross-brand collaborations.

    • 4. CRM & Retention Marketing

  • Support execution of WhatsApp, email, and SMS campaigns to drive engagement and repeat purchases.
  • Coordinate with product / CRM teams to run loyalty, referral, and festive campaigns.
  • Track retention, repeat order rate, and engagement metrics.

    • 5. Analytics & Reporting

  • Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).
  • Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.
  • Share weekly / monthly performance reports with actionable recommendation 5. Analytics & Reporting
  • Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).
  • Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.
  • Share weekly / monthly performance reports with actionable recommendations.

    • Skill Requirements

    1. 2–4 years of experience in digital marketing, brand marketing, or D2C / e-commerce marketing.

    2. Hands-on experience with social media marketing, content creation, and campaign execution.

    3. Familiarity with digital ads (Meta, Google) and analytics tools.

    4. Creative mindset with a data-driven approach to testing and optimization.

    5. Strong communication and collaboration skills.

    6. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.Knowledge of SEO, SEM, and conversion rate optimization is a plus.

    Required Technical Knowledge

    1.  Must-have familiarity : Meta Ads, Google Ads, Google Analytics, Email / WhatsApp marketing platforms (Klaviyo, Mailchimp, KwikEngage, or similar).

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