Talent.com
No longer accepting applications
High Salary! Digital Marketing Manager for Engineering College in Greater Noida

High Salary! Digital Marketing Manager for Engineering College in Greater Noida

Accurate Institute of Management, Greater Noida. IndiaPrayagraj, Uttar Pradesh, India
3 days ago
Job description

Job Title :

Head – Digital Marketing

Department :

Digital Media & Branding

Reporting To :

Chairperson / Concerned Directors

Location :

Accurate Group of Institutions, Greater Noida

Position Overview :

The Head of Digital Marketing will lead the overall digital strategy, planning, execution, and performance of all online marketing and communication activities for Accurate Group of Institutions. The role aims to strengthen the institute’s digital presence, increase admissions through targeted digital campaigns, enhance brand reputation, and ensure seamless online engagement with students, parents, consultants, and alumni.

This position requires a strategic thinker with deep expertise in digital channels, analytics, lead generation, content strategy, and performance optimization — someone who can convert digital visibility into measurable admissions outcomes.

Key Responsibilities : 1. Digital Strategy & Planning

  • Develop and implement a comprehensive digital marketing strategy aligned with institutional goals (admissions, branding, placements, events).
  • Plan annual and quarterly digital calendars covering all major campaigns, events, and admissions drives.
  • Ensure cohesive integration of digital marketing with offline marketing, PR, and events.

2. Performance Marketing & Lead Generation

  • Oversee lead generation campaigns across platforms like Google Ads, Meta (Facebook / Instagram), YouTube, and LinkedIn.
  • Set up and manage funnels and conversion strategies for admissions (landing pages, enquiry forms, remarketing).
  • Monitor CPL (Cost per Lead), CTR (Click-Through Rate), and Conversion Ratios; optimize campaigns for maximum ROI.
  • Coordinate with admission and counselor teams to ensure timely follow-up on digital leads.

    • 3. SEO & Website Management

  • Supervise SEO strategies (on-page, off-page, technical SEO) to ensure top ranking on relevant keywords like “Top PGDM Colleges in Delhi NCR,” “Best MBA College in Greater Noida,” etc.
  • Audit and update website content regularly to improve UI / UX, load time, and engagement.
  • Work closely with web developers to enhance landing pages, chatbot functionality, and lead forms.

    • 4. Social Media Strategy & Growth

  • Build a strong social media presence across Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Threads.
  • Create monthly content calendars focusing on student life, events, achievements, faculty highlights, and placement success.
  • Plan and execute paid social campaigns to boost engagement, followers, and brand reach.
  • Introduce student ambassador and influencer collaborations to create authentic engagement.

    • 5. Content, Branding & Communication

  • Guide the creation of high-quality content (posts, blogs, videos, newsletters, reels, and testimonials).
  • Ensure all content reflects institutional values, tone, and branding consistency.
  • Develop digital press releases, emailers, and event highlight campaigns for visibility.
  • Manage and enhance the institute’s Google My Business (GMB) and online reputation (ORM) through reviews and feedback response.

    • 6. Analytics & Reporting

  • Track all campaign metrics via Google Analytics, Meta Business Suite, and CRM dashboards.
  • Provide weekly and monthly performance reports to management with insights and improvement plans.
  • Establish KPIs for digital channels — leads, traffic, impressions, engagement rate, etc.
  • Conduct competitor benchmarking and digital trend analysis in the education sector.

    • 7. Team Leadership & Coordination

  • Lead a team of digital executives, graphic designers, video editors, content writers, and social media managers.
  • Collaborate closely with admission, branding, PR, and academic teams for campaign alignment.
  • Identify skill gaps, organize training sessions, and maintain high productivity standards within the digital team.

    • 8. Vendor & Budget Management

  • Manage relationships with digital agencies, media partners, influencers, and ad platforms.
  • Plan and monitor the annual digital marketing budget and ensure cost-effective spending.
  • Evaluate new technologies and tools for marketing automation, analytics, and campaign optimization.

    • Key Skills & Competencies :

  • Strategic digital marketing planning & execution
  • Performance marketing & lead generation expertise
  • SEO / SEM & Google Analytics mastery
  • Strong command of content strategy and branding communication
  • Data-driven decision-making & analytical mindset
  • Excellent leadership, communication, and coordination skills
  • Understanding of education sector dynamics and student behavior

    • Qualifications & Experience :

  • MBA / PGDM in Marketing, Digital Marketing, or Communications (Preferred : specialization in Digital Media or equivalent).
  • Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership role (preferably in education, edtech, or related sectors).
  • Proven record of achieving high digital lead conversions and strong ROI.
  • Certifications in Google Ads, Meta Ads, or SEO (preferred).
    • Create a job alert for this search

    High Salary Manager • Prayagraj, Uttar Pradesh, India

    Related jobs
    • Promoted
    Performance Marketer

    Performance Marketer

    YouTribePrayagraj(Allahabad), IN
    We Need a Meta Ads Wizard Who Can Sell Ice to Eskimos.Performance Marketer / Paid Media Specialist.We’re YouTribe — a creator-first platform built in India for people who are done dancing for the a...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Social Media Manager

    Social Media Manager

    The PerfectionistPrayagraj(Allahabad), IN
    The Perfectionist is a Digital Marketing Agency having its core expertise in Design and Branding.This is a full-time on-site role for a Social Media Manager located in Gurugram.The Social Media Man...Show moreLast updated: 2 hours ago
    • Promoted
    Marketing Manager

    Marketing Manager

    ConfidentialAllahabad / Prayagraj
    Create, develop and market key events for the hotel, especially during key business periods.Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refu...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Analytics

    Digital Analytics

    Live ConnectionsPrayagraj(Allahabad), IN
    Greetings from Live Connections !! 😊.Live Connections Placements Pvt.We bring to the table a cumulative recruitment experience built over two decades. We are hiring for one of the leading consumer ...Show moreLast updated: 5 days ago
    • Promoted
    Digital Advertising Director

    Digital Advertising Director

    Invisible MotionPrayagraj(Allahabad), IN
    Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 30+ days ago
    • Promoted
    Engineering Manager

    Engineering Manager

    TamaraPrayagraj(Allahabad), IN
    Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app o...Show moreLast updated: 24 days ago
    Marketing Manager

    Marketing Manager

    Brook RecruitmentAU
    Shape the future of sustainable building.As Marketing Manager, you will be.You will shape brand positioning, lead campaigns that generate demand, and ensure every initiative delivers measurable imp...Show moreLast updated: 28 days ago
    • Promoted
    Content Development Executive : Digital Transformation

    Content Development Executive : Digital Transformation

    Kaplan Middle East & North AfricaPrayagraj(Allahabad), IN
    As a Content Development Executive at Kaplan MENA, your main role will be to create high quality training content for a variety of digital transformation and cybersecurity programs designed specifi...Show moreLast updated: 30+ days ago
    • Promoted
    Project Manager

    Project Manager

    DataKernelsPrayagraj(Allahabad), IN
    We are a fast-growing technology consulting firm delivering end-to-end solutions across Data Analytics, AI, CRM, Web and App Development. Our mission is to empower businesses with intelligent soluti...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Advertising Manager

    Digital Advertising Manager

    ArnayaPrayagraj(Allahabad), IN
    Our mission is to deliver high-quality, functional, and timeless designs that bring comfort and style to people everywhere. As we grow our digital presence globally, we are looking for a.As a Digita...Show moreLast updated: 28 days ago
    • Promoted
    B2B Marketing Programs / Event Manager (Remote | US Time Zone | Immediate Joiner only)

    B2B Marketing Programs / Event Manager (Remote | US Time Zone | Immediate Joiner only)

    HSV DigitalPrayagraj(Allahabad), IN
    Remote
    Remote (Only US Time Zone working hours).The ideal candidate brings a strong mix of strategic marketing, operational excellence, and data-driven execution. You will work closely with internal teams,...Show moreLast updated: 1 day ago
    • Promoted
    Engineering Manager

    Engineering Manager

    Curately AI, IncPrayagraj(Allahabad), IN
    The ideal candidate will be responsible for managing and inspiring his or her team to achieve their performance metrics.Your role will involve strategizing, project management, part staff managemen...Show moreLast updated: 2 days ago
    • Promoted
    Digital Advertising Managers

    Digital Advertising Managers

    Aditya Birla Limited - IndiaPrayagraj(Allahabad), IN
    In a move that underscores its ongoing commitment to digital transformation,.India’s largest and most diversified conglomerates, has announced openings for multiple. Group’s vast portfolio of brands...Show moreLast updated: 22 days ago
    • Promoted
    Digital Lead Generation Enthusiast

    Digital Lead Generation Enthusiast

    TECNVIRONS PVT LTDPrayagraj(Allahabad), IN
    Empower Your Business with Seamless Automation and Intelligent Communication".Tecnvirons is AI-powered multi-Channel communication and business management solution designed specifically for small ...Show moreLast updated: 13 days ago
    CRM and DIGITAL MARKETING COORDINATOR

    CRM and DIGITAL MARKETING COORDINATOR

    Good People HR Pty LtdAU
    CRM and DIGITAL MARKETING COORDINATOR.First class training and career development opportunities.Our client is one of the most innovative and dynamic global brands looking for a highly motivated CRM...Show moreLast updated: 30+ days ago
    Digital Product Manager

    Digital Product Manager

    BookipiAU
    Bookipi is looking for an experienced Digital Product Manager to lead one of a number of new products for our global platform. Bookipi has continued to double its growth year after year and we need ...Show moreLast updated: 30+ days ago
    National Marketing Manager

    National Marketing Manager

    Iplex AustraliaAU
    Enjoy leading a small and successful marketing team, who thrive on collaboration and innovation • Drive growth and business outcomes through strategic planning . Iplex Proud Partners of The Smith Fa...Show moreLast updated: 6 days ago
    • Promoted
    Advertising Manager

    Advertising Manager

    OZRIT - IndiaPrayagraj(Allahabad), IN
    The Advertising Manager will be responsible for developing and managing paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and emerging channels like TikTo...Show moreLast updated: 28 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlPrayagraj(Allahabad), IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 5 days ago
    • Promoted
    Manager - CRM

    Manager - CRM

    EmeritusPrayagraj(Allahabad), IN
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 3 days ago