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Aerchain - Growth Marketer

Agillos E-Commerce Private LimitedBangalore, India

30+ days ago

Job description

Growth Marketer - Own Aerchains analyst and partnerled growth engine from relationship strategy to training to comarketing execution turning third party influence into qualified pipeline.

Appear in any leading recommendation chart.

Measurable goals :

Generate % of netnew pipeline each quarter from analyst and partner channels (SQL value & count).

Launch and optimise analyst / partner campaigns, to improve conversion.

Collaborates with Product Marketing, Demand Gen, Sales, RevOps, AEs to figure out the messaging, ICPs, pitch, training collaterals, MQL growth, etc.

Key ownership areas :

Develop and execute analyst briefing and briefing followup plan.

Build joint GTM playbooks and campaigns with ISVs, SIs, and channel partners.

Build a partnership program for different market segments.

Run training kits, and onboarding kits : messaging, sales decks, personas, positioning guides, pitch enablement, etc.

Build relationships with analysts.

Maintain analyst & partner pipeline dashboards with RevOps.

Identify and prioritize partners by type (tech, channel, SIs) based on ICP overlap, market access, and influence potential.

Define tiers (gold / silver / etc.), co-marketing benefits, referral programs, training workshops, incentives, and lead-sharing structure.

CRM maintenance regarding partnership leads.

(ref : iimjobs.com)

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Growth Marketer • Bangalore, India