Marketing Campaign Manager

We’re looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands.

About the Role

As a key member of the marketing team, you’ll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

What You'll Be Doing

Build and execute end-to-end CRM campaigns across all lifecycle stages

Drive retention, repeat purchases, and loyalty through targeted communications

Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage

Analyze campaign performance and translate insights into actionable strategies

Partner cross-functionally with product, design, analytics, and tech teams

Lead retention-focused initiatives including cohort strategies , churn prevention , and loyalty programs

What We're Looking For

5+ years in lifecycle / CRM / retention marketing, ideally in a D2C or e-commerce environment

Prior experience in healthtech , e-pharmacy , or consumer internet sectors is a plus

Strong understanding of CRM automation, customer segmentation, and performance metrics

Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)

Data-driven, analytical mindset with the ability to translate insights into action

Excellent cross-functional communication and project leadership skills

Key KPIs You'll Drive

Customer Retention & Repeat Purchase Rates

Growth in LTV and LTV : CAC ratio

Open rates, CTRs, and Conversion metrics from campaigns

Loyalty and referral program adoption

Reduction in churn

If you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, we’d love to connect.

Let’s build something meaningful in healthcare together.