Marketing Manager

Job Title : Marketing Manager (India-based)

Reports to : Director of Marketing (US)

Experience : 8–10 Years

Location : Gurgaon (Onsite) 5 Days

Working Hours : 6 : 30 PM - 3 : 30 AM IST (8 : 00 AM - 5 : 00 PM EST)

Job Type : Full-Time

About Unifyed :

Unifyed is a pioneer in higher education software and serves over 150 colleges and

universities around the world. Unifyed partners with colleges and universities to deliver

affordable solutions that help recruit, engage, educate, retain and graduate 21st century

students.

About the Role :

We are seeking a proactive and detail-oriented Marketing Manager based in India to

support our growth in the North American higher education sector. This is a hands-on role

ideal for a marketing generalist with experience in lead generation, GTM strategy

execution, content creation, campaign management , and marketing operations . You

will work closely with the VP of Marketing, global marketing teams , channel partners,

and sales to drive marketing impact across regions.

Key Responsibilities :

1. GTM Strategy & Lead Generation

• Assist the VP of Marketing in developing and executing go-to-market (GTM)

strategies for product launches and campaigns.

media, webinars, and industry events.

2. Content & Collateral Development

one-pagers, case studies, whitepapers, email templates, and PowerPoint

presentations.

maintaining brand consistency.

3. Events & Webinars

event follow-ups.

follow-ups.

4. Marketing Operations & HubSpot Management

and reporting.

KPIs.

5. Sales Enablement & Cross-functional Collaboration

campaigns.

messaging and timelines.

6. Additional Support

Qualifications :

global markets (especially higher-ed) is highly preferred.

CRMs.

environment.