Marketing Specialist / Manager
ConfidentialMumbai, India13 hours ago
Job descriptionBuild and own the content calendar across Instagram, Facebook, LinkedIn & YouTube . Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers. Ensure storytelling aligns with AquaCentric's premium, science-backed, hospitality-driven brand tone. Coordinate with creators, editors, and photographers for timely content production. Manage website updates, blogs, service pages, and location pages. Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc. Track and respond to Google reviews; analyse sentiment; highlight critical service improvements. Strong command over Meta Ads Manager, Google Ads, Analytics, Tag Manager . Excellent grasp of content trends, medical storytelling, and creation of performance creatives . Good understanding of consumer behaviour in healthcare and wellness. Ability to work cross-functionally with physiotherapists, ops, sales, and design teams. Comfort with fast-paced, execution-first environments. Strong communication, project management, and ownership mindset.
Job Description : Digital Marketing Specialist – AquaCentric Therapy
Key Responsibilities
1. Performance Marketing & Lead Generation
- Plan, execute, and optimize Facebook, Instagram, Google Search & Display campaigns for multiple centers.
- Maintain daily, weekly & monthly dashboards to track CPL, CPQL, conversion %, and ROI.
- Drive landing page optimization and ensure high-quality lead flows to the sales / CC teams.
- Monitor spends, allocate budgets across campaigns, and improve efficiency by 10–20% monthly.
2. Social Media Strategy & Content Management
3. Website, SEO & ORM
Key Skills & Competencies
Skills Required
Content Management, Google Ads, instagram , facebook, display , google search , Seo
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Marketing Specialist • Mumbai, India
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