Creative Strategist

Position : Creative Strategist

Department : Creative Content

Location : New Delhi (On-site)

Employment Type : Full-time

About the Role

We are seeking a Creative Strategist who can lead creative direction, own client communication, and deliver high-impact digital campaigns. The ideal candidate is strong in storytelling, concept development, copywriting, and strategic thinking, with the ability to translate business goals into powerful creative ideas. You will collaborate with designers, writers, and video editors to deliver high-quality output across platforms.

Key Responsibilities

• Develop and conceptualise creative strategies for digital and social media campaigns.
• Create campaign narratives, messaging frameworks, and content directions.
• Write copy for campaigns, social media posts, video scripts, and internal communications.
• Build and manage content calendars across multiple clients.
• Create decks for campaigns, pitches, and strategy presentations.
• Coordinate with internal teams—designers and video editors—for seamless execution.
• Develop social media strategies and platform-specific content approaches.
• Oversee preparation of weekly / monthly performance and insights reports.
• Analyse campaign performance metrics and content effectiveness.
• Manage client communication, including briefings, presentations, and feedback cycles.
• Ensure timely delivery, revisions, and approvals for all creative assets.

Required Skills & Competencies

Experience Required

Education

Bachelor’s degree in marketing, Communications, Business, or a related field.