Social Media Manager

Organization Description : Jaipur Rugs is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art form.

The founder, Mr. Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.

The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 45 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.

Job Description : The specific responsibilities of the position holder will

be (though not restricted to) the following :

Strategy Formulation and Branding

• Spearheading the unique brand positioning of JAIPUR that will reflect the core values of the Founder throughout the organization as well as in the various communications that are being made with buyers, consumers and other stakeholders.
• The products that are manufactured by JAIPUR need to be marketed to the existing as prospective buyers and customers in such a way that they get to know about not just the products but also the process and significant stories associated with their making – the life stories and smiles of the artisans, their families.
• Get involved with key strategic decision making of the organization as a business partner and help lay down a branding and marketing roadmap with clear lines in the sand – the timelines and targets that team members will adhere to in delivering results;
• Visualize and lead communications planning for regional product launches, B2B story telling, brand activities, promotion, impact stories, CSR practices, for international markets, tourists.
• Analyze company’s business in its competitive context - research the industry, countries, competitors and the target audience. Undertake thorough competitor analysis i.e. their product range, designs, customers, target audience, pricing etc. and analyzing the point of differentiation from Jaipur Rugs.
• Planning the editorial calendar and content proposition
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Tracking and calculating content ROI
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not.

Academic and Professional Qualifications :

Desired Background :