Senior Designer

Senior Designer | DeHaat Honest Farms

Location : Gurugram

Experience :

5–6 years (FMCG or CPG design experience is a must)

Function :

Brand & Content (works with E-com, Q-comm, Trade Marketing, NPD, and Performance Marketing)

Reporting To : Brand Manager

About Honest Farms

DeHaat Honest Farms is redefining how India experiences food, straight from farmers, free from pesticides, and full of integrity. We are a fast-growing FMCG brand combining agriculture, technology, and design to bring authenticity and quality to every pack and platform.

We are looking for a Senior Designer who can translate our farmer-first values into compelling visual design across packaging, e-commerce, retail, and digital campaigns.

Role Overview

You will lead the complete visual identity for Honest Farms across digital and retail touchpoints. The role demands creative thinking, design precision, and a strong sense of how visuals influence consumer behavior.

Key Responsibilities

E-commerce and Q-commerce Design

Create A+ content, PDP images, brand storefronts, and promotional assets for Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket.

Develop asset playbooks by SKU or category and test what drives conversions.

Ensure all assets meet platform guidelines and brand standards.

Partner with the performance marketing team to optimize creatives for click-through and conversion.

Retail and POSM Design

Design shelf strips, danglers, wobblers, posters, counter units, and display islands.

Adapt creative concepts for both General Trade and Modern Trade formats, including regional languages.

Deliver precise, print-ready artwork with complete specifications and die-lines.

Packaging and NPD

Handle packaging design from concept to pre-press with full compliance to FDA and FSSAI norms.

Build a cohesive visual system across product categories and variants.

Coordinate with vendors for mockups, color proofs, and print production.

Support packaging innovation and sustainability initiatives.

Brand and Campaigns

Maintain and evolve the overall brand identity including color, typography, and imagery.

Design assets for ATL and BTL campaigns, PR kits, and events.

Create and manage templates for social and digital content.

Insights and Compliance

Use consumer and performance insights to make data-informed design decisions.

Track the impact of creative changes on key metrics such as CTR and CVR.

Ensure compliance with all claim, packaging, and legal standards.

Workflow and Vendor Management

Streamline creative workflows and maintain a central asset library.

Manage agencies, freelancers, and print vendors for quality and timely delivery.

Required Skills

Strong experience in FMCG packaging design, pre-press, and print production.

Understanding of e-commerce visual merchandising and conversion principles.

Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

Working knowledge of After Effects or Premiere for video content.

Ability to connect creative work with data and performance outcomes.

Strong sense of typography, hierarchy, and visual storytelling.

Good to Have

Experience designing in regional languages.

Basic 3D or mockup skills using Blender, Dimension, or C4D.

Interest in sustainable packaging and design cost optimization.

Education

Bachelor’s degree in Communication or Visual Design (NID, NIFT, MIT, Symbiosis, or equivalent portfolio).

Why Join Us

Be part of a purpose-driven FMCG brand built on honesty and impact.

Work with a creative, fast-moving team shaping the future of farm-to-table FMCG in India.

Create design that not only looks good but performs across markets and platforms.

If you are a designer who blends creativity with commercial thinking, we would love to connect.