Social Media Team Lead

Please Note : The candidate is expected to operate under EST, time zone

Job Description :

• Platforms : Meta, Pinterest, Snapchat, LinkedIn
• Support CDC in Recommendation of optimal account structure based upon

performance and reporting needs (CDC)

for Proposals (RFPs) and sharing POV & recommendation on vendor

evaluation / selection, 1st & 3rd party targeting, creative asset strategy, bid

optimization strategy, and inventory sources / platforms. Strategic direction will be set by Crossmedia, with Zoo supporting their planning coordination.

(in-platform build and QA of approved Paid Social campaigns)

QA’ing once these are placed on-site by clients (Zoo is not responsible for tag

placement)

& targeting optimization, partner flighting, and inventory / placement optimization,

etc.

deliverables (cadence to vary based on marketing campaign)

confirming campaign delivery, requesting vendor support tickets, etc.)

Required skills :

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

6. Pinterest knowledge is must for this profile