Marketing Head : (Loyalty & Rewards)

CLIENT : Leading Rewards ,Loyalty programs and Gifting co. specializing in Digital Payments, Instant Rewards, and Gift Vouchers / Coupons looking for an able Marketing Head for growth marketing & digital transformation.

Key responsibilities :

Drove full-funnel marketing transformation by building an integrated content ecosystem across POEM (Paid,Owned, Earned Media), directly contributing to accelerated enrolments and brand visibility

Lead and optimize digital marketing and performance marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn to enhance portfolio quality & increase memberships and spends.

Digitally target merchants and affiliates - GO-MMT, Indigo, etc & PGs- PayU, Easebuzz, etc to drive activation spends through high impact campaigns and full funnel digital marketing engagement.

Incumbent Profile :

Core proficiency in 360° marketing - a blend of traditional marketing, new media, experiential engagement, digital transformation, customer acquisition, and strategic partnerships

Delivered measurable impact through customer-centric vision and data-driven storytelling for target audiences by studying industry trends and Consumer Insights.

Exposure of Indian market and consumer landscape with at least 5 years in a leadership role.

Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals.

Annual Compensation : 70-80 LPA

Queries : -

Anoop Sinha, Director- PROFILE HR CONSULTANTS PVT LTD

Cell-9773520069