Performance MarketingZara Private Limited • Ranchi, Republic Of India, IN
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Performance Marketing
Zara Private Limited • Ranchi, Republic Of India, IN
1 day ago
Job description2+ years of experience in Performance Marketing / Paid Media. Strong hands-on experience with Google Ads and Meta Ads (must-have). Ability to work with analytics tools : Google Analytics, Data Studio, Looker, or similar. Solid understanding of e-commerce KPIs and tracking (Pixel, UTMs, events). Strong analytical mindset and ability to make data-driven decisions. Available to work part-time, remote-friendly. Experience in fashion / retail / e-commerce. Knowledge of remarketing, funnel optimization, and audience segmentation.
Performance Marketing (Part-Time)
Company : Zara
About the Role
Zara is looking for a part-time Performance Marketing professional to support our digital growth across paid channels. You will focus on optimizing campaigns, managing budgets, and improving ROI through data-driven decision-making.
Key Responsibilities
- Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, TikTok Ads, and other channels.
- Monitor daily performance KPIs : ROAS, CPA, CTR, CPC, Conversion Rate.
- Conduct A / B testing on creatives, keywords, and audiences.
- Analyze campaign data and prepare weekly performance reports.
- Collaborate with cross-functional teams (E-commerce, Content, Branding) to align messaging and funnel strategy.
- Manage part-time performance budgets and ensure efficient spend allocation.
Requirements
Nice to Have
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Performance Marketing • Ranchi, Republic Of India, IN
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