Sales Manager - B2A

Role Overview

As a Sales Manager – ROI, you will lead institutional and strategic partnerships across higher education institutions, universities, and skill development bodies within your assigned region. You will drive both revenue-based partnerships and CSR / Government-funded initiatives, ensuring impactful collaborations focused on student and faculty upskilling, employability, and innovation- led academic integration.

This role combines sales leadership, key account management, and project partnership development with a focus on scaling outreach and revenue growth across the assigned zone.

Key Responsibilities

• Strategic Sales & Institutional Partnerships
• Identify, onboard, and manage higher education institutions (HEIs) and skill development bodies for collaborative programs.
• Lead discussions and closures of high-value MoUs for academic collaborations, student upskilling, internships, and innovation projects.
• Engage directly with Vice Chancellors, Deans, Directors, TPOs, and CSR / CSR foundation heads to formalize partnerships.
• Drive B2I (Business-to-Institution) and B2A (Business-to-Academia) engagement models with measurable outcomes.
• CSR & Government Project Development
• Identify, pursue, and execute CSR-funded and Government skill development projects in coordination with internal teams.
• Liaise with corporate CSR departments, PSUs, and government agencies for project alignment, proposal submission, and partnership onboarding.
• Ensure compliance, documentation, and reporting as per project norms.
• Work closely with cross-functional teams for delivery and impact measurement.
• Team Leadership & Performance Management
• Lead and mentor a team of BDMs, Sr. BDMs, and Key Account Managers to achieve both revenue and project acquisition targets.
• Conduct joint institutional visits, review meetings, and ongoing performance evaluations.
• Ensure the team maintains strong relationship networks across target states.
• Market Expansion & Strategic Growth
• Expand institutional and project footprint in North, Central, and Western India.
• Develop market intelligence and identify new business opportunities in both academic and CSR / government ecosystems.
• Represent the organization at regional conferences, industry events, and CSR forums.
• Reporting & Insights
• Maintain structured reports on pipeline, closures, CSR / government project status, and institutional feedback.
• Provide actionable insights to management on regional growth, competitor strategies, and partnership performance.

Performance Metrics

• Team Target : Achieve regional partnership and project revenue goals.
• Individual Target : Direct closures and project acquisitions from key institutions and CSR / government entities.
• Activity Metrics :
• Institutional and corporate CSR visits per week.
• Number of MoUs and project proposals submitted / closed.
• Achievement of revenue and impact milestones.

Desired Profile

• 8–12 years of experience in Institutional Sales, CSR Partnerships, or Government Project Development within Education, EdTech, Skilling, or Training sectors.
• Proven experience in closing CSR-funded or Government-aligned projects in partnership with universities or skilling bodies.
• Strong leadership, stakeholder management, and negotiation skills.
• Excellent communication and documentation abilities.
• Willingness to travel extensively across North, Central, and Western India.

Job Category : Sales / Business Development

Job Type : Full Time

Job Location : Delhi, Noida

Skills Required

Market Intelligence, Negotiation, Institutional Sales, Stakeholder Management