1. Market Strategy
- Identify corporate and institutional segments with high potential.
- Build annual marketing plans aligned with business goals.
- Track competitor activity in Indian markets and recommend actions.
2. Client Acquisition and Relationship Management
Develop pipelines for corporates, government bodies, PSUs, educational institutions, and large enterprises.Plan outreach programs, presentations, and industry connects.Strengthen long term relationships with key decision makers.3. Brand and Communication
Create segment-specific communication for Indian corporate buyers.Coordinate with agencies for campaigns, content, and events.Ensure consistent brand messaging across channels.4. Partnerships and Alliances
Identify and secure partnerships with chambers of commerce, trade bodies, industry associations, and government platforms.Manage co-branded initiatives and joint marketing efforts.5. Events and Activations
Plan seminars, roundtables, CXO meets, and institutional events.Represent the company at expos, conferences, and government forums.6. Cross-Functional Coordination
Work with product, sales, operations, and finance teams to deliver tailored solutions.Support proposal development, RFP responses, and institutional onboarding.7. Conversion and Revenue
Contribution to institutional sales pipeline.Conversion from marketing-qualified leads to closures.Achievement of quarterly revenue targets from institutional segments.