Digital Media Strategist - Campaign Analyst

Job Title

We're seeking a skilled media & advertising professional to join our team. The ideal candidate will have 5+ years of experience in digital advertising, media planning, and marketing analytics.

The role involves analyzing campaign performance, audience segments, attribution models, and ROI / ROAS. The candidate should leverage psycholinguistics and conversational commerce to shape ad strategies, explore AR / VR adoption, immersive media trends, and related regulatory considerations.

Key skills include proficiency with Google Analytics, ad platform tools, and programmatic systems, as well as a strong understanding of media psychology and emerging tech in advertising. A degree in Marketing, Media Studies, Advertising, or a related field is also required.

Responsibilities

• Develop and implement effective digital advertising strategies
• Analyze campaign performance and provide data-driven insights
• Collaborate with cross-functional teams to drive business growth
• Stay up-to-date with emerging trends in media and consumer behavior

Requirements

A successful candidate will possess :