Digital Marketing Manager
VolodyKottayam, Republic Of India, IN11 days ago
Job descriptionRun large-scale cold-email outreach campaigns and implement ABM programmed targeting high-value accounts. Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally. Own SEO strategy : on-page, off-page, technical SEO; Demonstrated success in improving domain score / rankings and familiarity with AI-driven ranking factors is a plus. Content generation across funnel stages — TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2 Metricool+2 Leverage evolving AEO & GEO trends in content strategy to support global markets. Manage website : CMS updates, page creation / editing, UX, CRO fundamentals. Ensure website architecture supports SEO, conversions, global localization; Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights. Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation. Collaborate with content, design, product, sales teams and external agencies / freelancers globally. Stay current with digital marketing, paid-media and SEO innovations across regions. Set, manage and optimize digital marketing budgets globally; Build dashboards tracking key KPIs : lead volume, conversions, domain score improvement, ROAS etc. Mentor junior marketers or manage external agency relationships; 6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page / off-page / technical), website management, global campaign experience. Proven experience with large-scale cold-email outreach and ABM execution. SEO tool stack experience and a track record of improving domain score / ranking; Website management experience : CMS, landing-pages, UX / CRO, Google Analytics, Google Tag Manager. Excellent analytical skills : interpret data from paid media, organic, email, web; Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders. Excellent communication skills; Bachelor’s degree in Marketing / Business / related field (or equivalent); Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.
Position Overview
We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.
Key Responsibilities
Lead Generation & Paid Media
- Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).
- Manage paid media campaigns using Google AdWords and other channels;
optimize targeting, budget, creatives, ROI.
SEO & Content Strategy
proven experience with tools like Ahrefs, SEMrush, Moz.
Website & Performance Management
work with developers / designers.
Brand Awareness & Global Coordination
Metrics, Budget & Collaboration
establish SOPs for campaign setup, tracking and reporting.
align sales-marketing for ABM.
Required Qualifications & Skills
familiarity with AEO / GEO trends and AI ranking factors.
derive insights and take action.
ability to work cross-functionally and influence global teams.
certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred.
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Digital Marketing Manager • Kottayam, Republic Of India, IN
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