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Sr. Executive Social Media & Content

Sr. Executive Social Media & Content

ConfidentialNavsari, India
10 hours ago
Job description

Role Overview :

  • The Sr. Executive social media & content is responsible for executing and managing the brand's social media strategy to increase online presence, drive engagement and enhance customer loyalty. The role involves creating platform-specific content, analysing performance, and staying ahead of trends to ensure the brand stays relevant and impactful online.

Key Responsibilities :

Social Media Strategy & Planning

  • Develop a comprehensive content calendar and execute the brand's goals and campaigns.
  • Identify platform-specific tactics (Instagram, Facebook, LinkedIn, YouTube, etc.).

    • Content Creation & Curation

  • Collaborate with design and creative teams to publish engaging and brand-consistent content.
  • Manage UGC, influencer collaborations, reels, stories, contests and live sessions.

    • Community Management

  • Respond to comments, messages and mentions across platforms in a timely and brand-appropriate manner.
  • Monitor sentiment and customer feedback and escalate issues to relevant teams.
  • Build brand affinity through meaningful online interactions.

    • Analytics & Reporting

  • Track KPIs like reach, engagement, followers.
  • Analyse data to improve content and engagement strategies.
  • Prepare weekly / monthly performance reports using tools like Meta Insights, Google Analytics, and Rankkly.

    • Trendspotting & Innovation

  • Stay updated on industry trends, algorithm changes, hashtags, and viral formats.
  • Test and adopt new features (e.g., Instagram Threads, YouTube Shorts, AI content tools).

    • Collaboration

  • Work with Marketing, PR and creative teams to align social efforts with broader brand goals.
  • Coordinate campaigns with agencies, influencers or franchise partners.

    • Key Skills :

  • Strong command of Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.
  • Ability to interpret engagement metrics and derive actionable insights.
  • Excellent copywriting, caption writing and storytelling skills.
  • Brand tone and voice consistency across platforms.
  • Creativity and attention to detail.
  • Crisis management & conflict resolution on social platforms.
  • Time management and multitasking.

    • Skills Required

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    Social Media Executive • Navsari, India

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