Content Strategy Lead

Senior Copywriter

Job title : Senior Copywriter

Experience : 5-7 years

Location : BKC, Mumbai (HQ)

Employment Type : Full-time, Work from Office

Qualifications : Bachelor’s degree required. Master’s degree preferred (Literature, mass-Comm, Advertising, Journalism, English, or similar)

Artefacts : Work samples or portfolio demonstrating your abilities

The IDFC FIRST Bank Philosophy :

IDFC FIRST Bank is a new-age, Digital-first bank, committed to transforming the way Indians experience banking. Our goal is to build a world-class bank in India—one that is driven by ethics, powered by technology, and a force for social-good. As a young and digital Bank, we are uniquely positioned to disrupt the sector and shape the future of banking for millions of Indians. We’re anything but traditional. We acknowledge that building effective digital experiences requires a strong foundation of storytelling and communication. This makes copywriting critical in shaping our products and ensuring that they are not only functional but compelling, structured and delightful. Come, let’s build a world-class Bank with world-class Content.

About the job :

As a Senior Copywriter, you will be responsible for bridging the gap between SEO / GEO-optimized content and compelling marketing storytelling – primarily for our website. You will work closely with the Digital Acquisition and Business teams to refine and structure content that aligns with the site’s information architecture, while also collaborating with the Marketing team to ensure brand voice and narrative consistency. You need to be a passionate, experienced, and detail-oriented writer—someone who has a proven record of creating crisp, engaging, and high-performing marketing copy. You should be comfortable both strategizing and executing content across digital platforms. You will work closely with UX, graphic and motion designers to ensure that content is both effective and delightful.

What will you be responsible for :

• Content Strategy : Develop and implement content strategy and architecture that bridges SEO / GEO optimization with brand storytelling and user experience for idfcfirstbank.Com.
• Copywriting Excellence : Craft crisp, compelling, and high-performing marketing copy that resonates with users and aligns with brand tone. Extend the brand tone in meaningful ways through an in-depth understanding of financial products and their target-audience.
• Content Structuring : Refine and structure unorganized content to fit seamlessly into the site’s information architecture and user journey.
• Cross-Functional Collaboration : Work closely with acquisition, business, marketing, design, and product teams to align content with business goals and user needs.
• Performance Awareness : Write content that not only engages but also performs well across SEO, conversion, and engagement metrics.
• Content Governance : Establish guidelines and frameworks for consistent and scalable content creation across teams. Coach the team on writing through knowledge sharing.
• Collaboration with UX-Writing : Work closely with our UX Writer to balance marketing with UX copy wherever required – especially on app journeys and beyond the website.
• Stay Up to date : Keep up with AI tools, content trends, and best practices. Continuously improve and innovate our content strategy.

Therefore, you should have :

What would make you stand out :

Best of luck!

IDFC FIRST Bank is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of caste, race, religion, national origin, gender, sexual orientation, age, marital or disability status.