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App Growth Marketing Specialist

App Growth Marketing Specialist

YALAVARTHI SOFTWARE SOLUTIONS PRIVATE LIMITEDSūrat, Republic Of India, IN
12 days ago
Job description

We’re looking for a Google Ads Specialist experienced in App Campaigns (UAC) to manage and optimize paid user-acquisition campaigns for our mobile apps across global markets.

You’ll work closely with our growth and analytics teams to scale installs, improve retention, and maximize ROI.

Key Responsibilities :

  • Plan, create, and optimize Google App Campaigns (UAC) for Android apps.
  • Manage campaign budgets, bids, and creatives to achieve CPI and ROAS goals.
  • Analyze campaign data to identify user behavior trends and optimize performance.
  • Coordinate with design and product teams to improve creative assets and landing experiences.
  • Run A / B tests for ad copy, targeting, and creative variations.
  • Work with Firebase, Play Console, and Google Analytics for data-driven insights.

Requirements :

  • Minimum 1 year of experience managing Google App Campaigns (AdWords) .
  • Strong understanding of mobile attribution and conversion tracking .
  • Familiarity with Firebase, MMPs (AppsFlyer / Adjust), and Google Analytics for Firebase.
  • Proven success in scaling installs or lowering CPI in app-based campaigns.
  • Analytical mindset with good Excel / data-visualization skills.
  • Good to Have :

  • Experience with Facebook Ads / Meta campaigns for app promotion.
  • Understanding of ASO (App Store Optimization) .
  • Knowledge of creative trends in Tier-1 markets (USA, UK, Canada, etc.).
  • How to Apply :

    Send your resume and portfolio (campaign screenshots or case studies) to info@hangoverstudios.com

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    Growth Marketing Specialist • Sūrat, Republic Of India, IN

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