Objectives : To create commercially, strategically and technically viable conferences and workshops for the company based on market research, space and industry requirements.
Key Responsibility Area :
Market Research and Analysis
- Analyse competitor events and industry benchmarks to gain insights and identify unique selling points for conferences and workshops.
- Stay up to date with industry news, regulations and technological advancements relevant to the events industry.
Event Conceptualization and Strategy
Develop conference and workshop concepts that align with market trends and meet the company's strategic objectives.Identify target audience segments and their specific needs and preferences.Program Development and Content Curation
Collaborate with subject matter experts, industry leaders and speakers to develop relevant and impactful event programs.Curate engaging and informative content that addresses the needs and interests of the target audience.Ensure a balance of keynote presentations, panel discussions, workshops and networking opportunities to create a comprehensive event experience.Identify potential speakers who are industry experts or influential figures.Establish and maintain cordial relationships with speakers, ensuring their active participation and engagement.Communicate and coordinate with speakers to secure their availability and ensure their appearance at the event.Technical Planning and Execution
Work closely with technical teams and vendors to ensure the technical feasibility and seamless execution of conferences and workshops.Coordinate with audio-visual, lighting and other technical suppliers to ensure the smooth operation of event equipment and technology.Post-Event Evaluation and Improvement
Conduct post-event evaluations to assess the success and effectiveness of conferences and workshops.Analyse attendee feedback, performance metrics and financial results to identify areas for improvement.Accountability
Sole accountability and responsibility of all assigned task, proper reporting and communication.Skills Required
Market Research, Execution