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Job opporunity for Marketing Associate

Job opporunity for Marketing Associate

ConfidentialAhmedabad
25 days ago
Job description

Location : Ahmedabad

Experience Required : 2-4 years

Employment Type : Full-Time

About the Role

We are seeking a dynamic and tech-savvy Marketing Associate with expertise in both strategic

planning and hands-on execution. This role blends creative marketing, technical website

management, and high-impact digital campaigns.

The ideal candidate will combine creativity, coding skills, and data-driven decision-making to

manage our digital presence, design effective campaigns, and leverage AI-driven tools to drive

measurable growth.

Key Responsibilities

1. Website Management

  • Maintain, update, and optimize company websites using HTML, CSS, JavaScript.
  • Ensure fast loading speed, SEO compliance, and cross-browser / mobile compatibility.
  • Implement A / B testing for landing pages to improve conversions.
  • Collaborate with designers and developers to enhance UI / UX, accessibility, and navigation flow.
  • Monitor website analytics to track user behavior and recommend improvements.

2. Digital Marketing

  • Develop and execute data-driven, multi-channel digital campaigns (Google Ads,

    • Facebook / Instagram, LinkedIn).

  • Optimize ad performance through keyword research, targeting refinement, and budget

    • allocation.

  • Use analytics tools to measure ROI, CTR, conversion rates, and lead quality.
  • Stay updated with latest marketing trends, platform algorithm changes, and competitor

    • strategies.

  • Manage retargeting and remarketing campaigns to boost engagement and sales.

    • 3. Email & SMS Marketing

  • Create personalized and automated drip campaigns for lead nurturing and retention.
  • Segment audiences based on behavior, demographics, and engagement history.
  • Design A / B tested templates to improve open rates and click-through rates.
  • Integrate campaigns with CRM systems for consistent customer communication.
  • Track performance metrics (delivery rate, bounce rate, engagement) and optimize accordingly.

    • 4. Creative Design

  • Design eye-catching brochures, flyers, social media creatives, and presentation decks.
  • Ensure brand guidelines are followed across all platforms and materials.
  • Collaborate with photographers, videographers, and graphic designers for visual storytelling.
  • Develop interactive and animated digital assets for campaigns.
  • Keep design trends in mind to maintain a fresh, modern brand identity.

    • 5. Content & Communication

  • Create SEO-optimized website content, complaining blog posts, and marketing copy that drives

    • traffic & engagement.

  • Create compelling story-driven campaigns to connect emotionally with the target audience.
  • Develop scripts for promotional videos, product demos, and brand storytelling.
  • Proofread and edit content to ensure accuracy, tone consistency, and brand alignment.
  • Coordinate with influencers, partners, and media outlets for content collaborations.

    • Required Skills & Qualifications

  • 2-4 years of marketing experience blending technical and creative expertise.
  • Proficiency in HTML, CSS,JavaScript, Python, and AI-based marketing tools (ChatGPT,

    • MidJourney, Jasper, Canva AI).

  • Strong understanding of digital marketing strategies and tools.
  • Hands-on experience with email & SMS marketing platforms.
  • Proficiency in design tools (Canva, Adobe Creative Suite, Figma).
  • Excellent written & verbal communication skills.
  • Strong project management and organizational skills.
  • Tech-savvy and adaptable to emerging technologies.

    • Preferred Attributes

  • Experience with Digital Marketing.
  • Knowledge of marketing automation systems.
  • A creative mindset with strong attention to detail.

    • If you're passionate about combining creativity with technical skills and want to make a measurable

    impact, wed love to hear from you.

    Education

    Masters in Technology (M.Tech / M.E), Bachelor Of Technology (B.Tech / B.E)

    Skills Required

    Html, Css, Javascript, Digital Marketing

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