Digital analyst

Role Overview : We are looking for a

Digital Analytics Implementation Specialist

with strong expertise in

Adobe Experience Platform (AEP)

and

Web / App tagging. The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms.

Key Responsibilities :

Implement and manage

AEP Web SDK

and

Adobe Launch (Data Collection)

for web and app tagging.

Design and configure

XDM Schemas

and

event-driven data layers

for consistent data capture across platforms.

Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.

Conduct

tag testing and debugging

using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.

Support

Customer Journey Analytics (CJA)

setup and validation for end-to-end user journey measurement.

Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.

Write and maintain implementation documentation and technical specifications.

Required Skills & Experience :

2–6 years of hands-on experience in

Digital Analytics Implementation

or

Tag Management.

Strong knowledge of :

AEP Web SDK

Adobe Launch / Data Collection

Customer Journey Analytics (CJA)

Web & App Tagging Implementation

XDM Schemas

and

Event-Driven Data Layers

Tag Testing

with Debugging Tools

SQL

and

Java Script

Excellent analytical, problem-solving, and communication skills.

Ability to collaborate effectively with cross-functional teams in a fast-paced environment.

Preferred Qualifications :

Exposure to

Adobe Experience Platform (AEP) Edge Network

or

Adobe Analytics migration projects.

Experience integrating multiple data sources for unified analytics.

Familiarity with

data governance

and

privacy frameworks (GDPR, CCPA, etc.).