PURPOSE :
The incumbent’s responsibility is to ensure volume and market share achievement through tactical visibility, relationship management with the key stakeholders, brand outreach within the TG, developing & inspiring a competent talent pool, and adhering to a strong monitoring and review process to achieve the budgeted number of leads, applications, and fresh admissions.
RESPONSIBILITIES :
- Key Account Management / Relationship building with Principals.
- Approaching Grade, A schools / colleges for student engagement activities
- Conduct events & activities in A-grade institutes and capture leads
- Provides accurate weekly, monthly, and quarterly forecasts.
- Data-driven approach to plan the bouquet of activities across different accounts and cities, with clearly defined timelines and objective output as a goal. (events, seminars, workshops, etc.)
- Organizes resources basis prioritization matrix built on market attractiveness and opportunity size
- Analyses data to set up processes and review parameters in a metric-driven set-up
- Reviews control mechanism through weekly periodicity in a clearly defined objective template
- Co-ordinates with marketing to ensure sales briefcases reach each resource on time
- Expands the consultant’s network and increases output from the existing consultants
- Expands the school / college network and increases output from the existing school / college accounts
- Ensures a minimum number of field visits for self on a weekly basis.
The above description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. It does not exclude other duties as assigned.
KEY DELIVERABLES :
Enrolment GrowthRelationship with A-grade schools / collegesMarket penetrationBrand BuildingSelf-Performer / DrivenNETWORK OF INTERACTION :
EXTERNAL RELATIONS (with whom the position works closely) : Schools, colleges, consultants, and event management vendors.
INTERNAL RELATIONSHIPS (with whom the position works closely) : Marketing, CRD, Academic Management, Finance, HR.
MINIMUM REQUIREMENTS : Master’s degree in a relevant field with at least 4-6 years of relevant work experience.
COMPETENCIES :
Market Driven -Possesses deep knowledge of local market, community, business and student needs; demographics; industry forces, government and political forces, competition; and perceptions regarding image / brand and educational qualityInfluential - Persuades and influences others without direct reliance on authority; communicates and negotiates effectively.Market Analysis - Has access to and uses data to understand what drives growth in various educational markets; uses data to enable academic leaders to adapt, develop strategies and programs that improve student learning and that align with changing needs.Education Sector Expertise - Possesses a deep understanding of the location's history of education, its institutions, as well as the current political, economic and social conditions and can anticipate trends for the future; Understands Pearl Academy’s Education Business model of academia and revenue generation.