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Senior Executive – Digital Marketing

Senior Executive – Digital Marketing

FundooLabs Creative Learning Pvt Ltdvadodara, India
10 hours ago
Job description

About FundooLabs

FundooLabs Creative Learning Pvt. Ltd. is a Shark Tank India Season 4 funded venture , proudly backed by Anupam Mittal (Shaadi.com, People Group) and Aman Gupta (boAt) .

We are one of India’s fastest-growing DIY scientific toy and sensory play companies , making science fun, hands-on, and safe for kids. With in-house R&D and manufacturing in Vadodara , our products are already available in 3,000+ retail stores across India (Hamleys, Crossword, and many others) and online through Amazon, Flipkart, FirstCry, Instamart, Zepto, Blinkit, and FundooLabs.com .

Our vision is to build a global toy brand from India , expanding into international markets while continuing to scale rapidly in India. FundooLabs fosters a high-growth, innovation-driven culture where ideas matter, ownership is valued, and employees grow alongside the company.

Deserving high-potential candidates with long-term commitment will also be considered for ESOPs in the future.

Salary : ₹5,00,000.00 - ₹6,00,000.00 per year

Role Overview

We are looking for a creative, hands-on, and performance-driven Senior Executive – Digital Marketing to lead FundooLabs’ digital and social media activities.

This is a content-led digital role , focused on ideation, execution, social media management, shoot coordination, influencer collaborations, and performance tracking. The role offers a strong growth path into Digital Marketing Manager / Social Media Manager within two years.

Key Responsibilities

1. Digital Marketing Strategy & Planning

  • Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
  • Plan and execute monthly content calendars aligned with campaigns, product launches, and brand goals.
  • Ensure consistent brand voice and messaging across platforms.

2. Social Media Management

  • Manage daily posting, scheduling, and engagement across Instagram, YouTube, Facebook, and Pinterest.
  • Build and maintain an active, interactive community through comments, replies, and DMs.
  • Optimize content for platform algorithms and trends.

    • 3. Content Ideation, Creation & Shoot Coordination

  • Ideate high-engagement content formats—reels, stories, posts, short videos, educational explainers, DIY science content.
  • Prepare scripts, shot lists, and creative references for high-quality content shoots.
  • Coordinate shoots with internal creative team and external vendors.
  • Review creative assets and ensure high visual and creative standards.

    • 4. Influencer & Agency Management

  • Identify and collaborate with influencers (mom creators, kid creators, toy reviewers, educators).
  • Manage influencer briefing, deliverables, and approvals.
  • Coordinate with agencies, photographers, videographers, and editors.

    • 5. Analytics, Reporting & Optimization

  • Track KPIs including reach, engagement, traffic, conversions, follower growth.
  • Run performance analysis and present weekly / monthly insights.
  • Optimize campaigns and content strategy based on analytics.

    • 6. Trend Awareness & Innovation

  • Stay updated with platform trends, digital marketing best practices, competitor strategies, and new tools.
  • Experiment with new content formats like ASMR, transitions, POV content, UGC, and science demos.
  • Continuously suggest improvement ideas to enhance brand presence.

    • Skills & Requirements

    Mandatory

  • Minimum 2 years of relevant experience in Digital Marketing / Social Media.
  • Proven ability to manage and grow brand social media pages.
  • Strong content ideation and copywriting skills.
  • Proficiency in Canva and basic video editing tools (CapCut, Premiere, VN).
  • Understanding of analytics tools (Meta Insights, YouTube Studio, etc.).
  • Strong coordination and communication skills.
  • Ability to handle end-to-end digital execution independently.

    • Preferred

  • Experience in kids’ category, DIY, toys, education, or FMCG.
  • Familiarity with influencer campaigns and UGC workflows.
  • Basic understanding of SEO, ads, or performance marketing (not mandatory).
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    Digital Marketing Executive • vadodara, India

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