Content Writer

Interflora India

is the country’s leading luxury floral gifting brand, known for its global heritage, design excellence, and premium experiences. We curate sophisticated floral arrangements and bespoke gifting solutions that embody elegance, emotion, and craftsmanship — redefining the art of gifting in India.

About the Role

We are looking for a skilled Content Writer with a strong editorial focus to craft compelling, brand-aligned content across multiple platforms. This role requires someone with a passion for storytelling, excellent writing skills, and the ability to translate brand narratives into engaging, high-quality content.

Key Responsibilities

Write long-form and short-form content that aligns with brand positioning and tone of voice.

Develop creative concepts and brand stories for campaigns, product launches, and collaborations.

Craft engaging copy for website, blog, emailers, paid ads, brochures, and brand collateral.

Work closely with the marketing and design teams to create cohesive and impactful messaging through creatives.

Edit and refine content to ensure clarity, consistency, and adherence to brand guidelines.

Conduct research to create content that resonates with the target audience and reflects industry trends.

Collaborate on video scripts, social media captions, and event-related content.

Key Requirements

3-5 years of experience in editorial content writing, preferably in lifestyle, luxury, or premium consumer brands.

Exceptional command of English with strong storytelling abilities.

Ability to write in a refined, sophisticated, and engaging tone.

Experience in crafting narratives for campaigns, brand stories, and product launches.

Strong research skills with the ability to translate insights into compelling content.

Excellent editing and proofreading abilities.

Ability to work in a fast-paced environment and meet deadlines.

Strong collaboration skills with cross-functional teams.

If you have a deep appreciation for words and storytelling and can bring a brand’s vision to life through content, we’d love to hear from you!