Graphic Web Designer

Job Title : UI / UX cum Graphic Designer

Industry : Fashion / Apparel / Lifestyle

Location : Noida sector 88

Experience Level : 1–4 years

Working Days : Monday to Saturday

Shift Timing : 10 AM-6 : 30 PM

Employment Type : Full-Time

About Sotbella :

Sotbella is a new-age fashion and lifestyle brand committed to celebrating individuality, self-expression, and affordable luxury. With trend-forward collections and a strong focus on quality, creativity, and customer experience, Sotbella is quickly emerging as a favorite among Gen Z and millennial audiences. Our mission is to empower bold, confident, and fashion-forward individuals by bringing global fashion trends to their doorstep.

As we expand our digital presence, we're looking for a UI / UX cum Graphic Designer who understands both functional design and brand aesthetics, with a passion for fashion, visual storytelling, and user engagement.

Role Overview :

As a UI / UX cum Graphic Designer , you will be responsible for designing intuitive and visually appealing digital experiences across web and mobile platforms while also creating high-impact marketing creatives, social media assets, look books, and campaign visuals.

Key Responsibilities :

UI / UX Design :

Design and enhance user interfaces for websites, e-commerce platforms, and mobile experiences

Create wireframes, prototypes, and user flows based on user research and brand objectives

Collaborate with developers to ensure accurate implementation of design

Optimize the digital shopping experience for conversions and engagement

Stay updated on UI / UX trends, especially in the fashion and retail space

Graphic Design :

Design marketing assets such as banners, emailers, Instagram creatives, ads, packaging, and catalogs

Develop visual content for seasonal campaigns, product launches, and promotions

Ensure brand consistency across all design outputs

Assist with visual merchandising elements like look books and line sheets

Edit and enhance fashion photos when required

Required Skills & Qualifications :

Bachelor's degree in Design, Visual Communication, or related field

1–4 years of relevant experience in UI / UX and graphic design (preferably in fashion, e-commerce, or lifestyle)

Proficiency in design tools : Adobe Photoshop, Illustrator, Figma, Canva, InDesign

Strong sense of visual aesthetics, typography, and color theory

Experience in responsive design and user-centered design principles

Understanding of fashion trends and consumer behavior is a big plus

Excellent communication and time management skills

Attention to detail and the ability to meet tight deadlines

Preferred (Not Mandatory) :

Experience with motion graphics / video editing (Adobe After Effects or Premiere Pro)

Familiarity with Shopify, Magento, or other e-commerce CMS

Basic knowledge of HTML / CSS for better handoff to developers

What We Offer :

Creative freedom and the chance to work with a fast-paced fashion brand

Exposure to the end-to-end process of fashion marketing and product launches

Young, energetic, and collaborative work environment

Competitive salary and growth opportunities

Interested candidates directly share the cv on ishpreet@sotbella.com / hr@sotbella.com or connect on 9667976992 / 9773981620