Head of eCommerce Marketing & Strategy

About the Job

We are seeking a highly strategic Head of eCommerce Marketing & Strategy with deep expertise in B2B growth marketing, enterprise demand generation, and global eCommerce expansion. This role is ideal for a senior marketer who excels at building integrated marketing engines—combining brand strategy, B2B demand gen, modern digital marketing, and data intelligence to accelerate pipeline, product adoption, and global revenue growth.

With a strong focus on the US market and global enterprise partnerships, you will lead end-to-end marketing initiatives—spanning acquisition, retention, partner ecosystems, and brand transformation—across both B2B and B2C channels. You will also leverage AI-driven insights, marketing automation, and advanced analytics to scale predictable and sustainable growth.

Key Responsibilities

B2B & eCommerce Growth Leadership :

Develop and execute high-impact B2B and B2C marketing strategies to grow revenue, expand market share, and enhance brand authority across global markets.

Demand Generation & Pipeline Growth :

Build full-funnel B2B demand generation programs , including ABM, enterprise lead nurturing, and lifecycle marketing to increase SQLs, pipeline velocity, and enterprise conversions.

Product & Digital Adoption :

Lead customer acquisition, onboarding, and retention using AI-driven segmentation, automation workflows, and behavior-based marketing funnels.

Strategic Partnerships :

Identify and build partnerships with industry ecosystems, channel partners, influencers, and vendor networks to unlock new enterprise revenue opportunities.

Integrated Multi-Channel Campaigns :

Design and optimize campaigns across paid media, ABM, email, SEO, content, LinkedIn, and influencer marketing to increase qualified leads and conversion rates across both B2B and B2C audiences.

Global Market Expansion :

Drive brand scaling and GTM strategies across the US, Europe, and APAC for platforms like Amazon, Shopify, BigCommerce , and enterprise commerce solutions.

Performance & Growth Marketing :

Lower CAC and increase ROI using continuous optimization, data experimentation, and A / B testing across all digital channels.

Data-Driven Strategy :

Apply psychographic segmentation, competitive intelligence, and BI insights to refine targeting, forecast growth, and maximize CLTV in both B2B and B2C segments.

Cross-Functional Alignment :

Collaborate closely with Sales, Product, R&D, and Analytics teams to build unified GTM strategies and deliver cohesive brand experiences across touchpoints.

Brand Positioning, PR & Thought Leadership :

Strengthen brand credibility through strategic PR, executive visibility, case studies, awards, and industry community engagement.

Leadership :

Lead, mentor, and develop multi-disciplinary marketing teams while ensuring high performance, timely execution, and measurable business impact.

Required Qualifications

• 7+ years of proven experience in B2B and B2C marketing, including enterprise demand generation, eCommerce growth, and brand strategy.
• Demonstrated success in scaling digital revenue, executing global GTM strategies, and driving enterprise pipeline in US and international markets.
• Strong track record of building partnerships with industry ecosystems, influencers, and global vendor networks.
• Extensive hands-on experience with marketing automation, ABM platforms, CRM systems, and AI-driven segmentation (HubSpot, Salesforce, Marketo, Klaviyo).
• Expertise in SEO, paid media, content strategy, and full-funnel multi-channel marketing.
• Proficiency in analytics and BI tools (Google Analytics, PowerBI, Tableau, SEMrush) with a strong data-driven decision-making approach.
• Excellent leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Advanced training in AI for Business Strategy, Consumer Psychology, and Marketing Analytics is a strong plus.

Interested?

We'd love to hear from you!

Send your resume to 👉 varsha@upbott.com

About Company

Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.

We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.