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Digital Content Strategist

Digital Content Strategist

beBeeStrategistPalakkad, Kerala, India
1 day ago
Job description

Job Title : Digital Content Strategist

We are seeking a skilled Digital Content Strategist to develop and execute a content direction across multiple marketing channels. This role bridges strategy and execution – from shaping SEO content to guiding ad copy, campaign creatives, and email marketing – with a strong focus on aligning with the brand, audience personas, and tone.

Key Responsibilities :

  • Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients.
  • Work directly with US-based clients to understand brand voice, customers, and market dynamics.
  • Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.
  • Lead projects by defining content strategy and engaging with clients / customers to align on objectives.

Content Development & Cross-Channel Marketing Support

  • Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.
  • Write / create the copy for ads, email campaigns, social media for our clients.
  • Ensure all content supports the persona, brand tone & campaign goals.
  • Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.
  • Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.

    • Optimization & Performance Tracking

  • Partner with the SEO team to ensure content is optimized for visibility and engagement.
  • Track content performance (traffic, engagement, conversions) and recommend improvements.
  • Spot content gaps and create opportunities to drive stronger performance.
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    Content Strategist • Palakkad, Kerala, India