Job Title :
Manager / Senior Manager – New Client Development (Ad Sales : Technology Sector)-Strictly from Non-Media Background
Experience : 8 to 12 yrs
Location : Delhi, India
Role Summary :
Rajasthan Patrika Pvt. Ltd. is seeking a dynamic and business-savvy professional from the Technology sector to lead new client acquisition and strategic partnerships for Ad Sales across Print, Radio, OOH, and Digital media .
The role focuses on engaging technology-driven companies, IT service providers, electronics manufacturers, SaaS firms, and digital innovators , offering them integrated, high-impact communication and branding solutions through Rajasthan Patrika’s extensive multi-media network.
The ideal candidate will bring 8–12 years of experience in the technology domain —spanning business development, enterprise partnerships, or corporate sales—and will play a pivotal role in bridging the gap between technology brands and mainstream media visibility .
Key Responsibilities
1. Business Development & Client Acquisition
- Identify and onboard new clients from the Technology sector — including IT companies, electronics manufacturers, telecom brands, B2B SaaS firms, startups, and tech-enabled enterprises.
- Build strong pipelines of advertising prospects across Delhi NCR, Gurgaon, Noida, and pan-India tech hubs .
- Position Rajasthan Patrika as a strategic partner for tech companies looking to strengthen brand visibility, recruitment campaigns, or product launches.
2. Strategic Sales & Solution Design
Develop customized advertising proposals integrating Print, Radio, OOH, and Digital channels to deliver 360° communication impact.Leverage a consultative sales approach—understanding clients’ tech offerings, go-to-market plans, and communication needs to propose relevant visibility campaigns.Align Patrika’s media solutions with the client’s brand narrative, product positioning, or innovation story.3. Relationship Management
Build deep, trusted relationships with CMOs, Brand Heads, Marketing Directors, and Corporate Communication teams within the technology ecosystem.Manage client expectations, ensuring high-quality servicing, campaign delivery, and renewals.Serve as a long-term media strategy partner to help clients plan sustained brand presence across markets.4. Market Research & Intelligence
Stay updated on emerging tech categories, product launches, and digital transformation trends .Track marketing spends and advertising patterns in the technology sector.Monitor competition and identify opportunities for Rajasthan Patrika’s platforms in the tech marketing space.5. Campaign Coordination & Execution
Collaborate with internal teams — Creative, Editorial, Radio, Digital, and OOH — to ensure seamless execution of advertising campaigns.Coordinate statutory, brand, and promotional ad placements.Ensure that creative and media deliveries meet both client expectations and Rajasthan Patrika’s quality benchmarks.6. Revenue Growth
Achieve monthly, quarterly, and annual revenue targets for the Technology vertical.Drive cross-platform revenue through integrated media offerings.Create case studies and success stories to attract similar clients and sectors.Key Performance Indicators (KPIs)
Number of new technology clients onboarded.Revenue achievement vs. targets from the Technology vertical.Client retention and repeat business ratio.Proposal-to-closure conversion rate.Campaign quality and client satisfaction scores.Candidate Profile
Essential
8–12 years of experience in Technology / IT / Telecom / SaaS / Electronics / B2B tech sales or partnerships .Strictly non-media background (from the tech industry, not an ad agency or media sales).Proven track record in business development, corporate sales, or client acquisition in the tech domain.Excellent understanding of how tech brands communicate, market, and position themselves.Strong networking and relationship-building skills with senior technology and marketing leaders.Excellent verbal, written, and presentation skills.Based in Delhi , with willingness to travel to NCR and other major tech hubs (Bangalore, Pune, Hyderabad, Mumbai).Desirable
MBA / PGDM in Marketing, Technology Management, or Business Development.Exposure to integrated marketing or brand strategy projects within the tech domain.Understanding of brand-building, employer branding, and B2B communication.Analytical and data-driven approach to client development.Personal Attributes
Strategic & Analytical Thinker : Understands both business and brand communication objectives.Innovative & Entrepreneurial : Creates new opportunities and identifies untapped markets.Result-Oriented : Focused on measurable business growth and client satisfaction.Collaborative : Works effectively with cross-functional teams.Ethical & Confidential : Handles sensitive client information with discretion.Tech-Savvy : Comfortable with digital tools, CRM, and analytics for lead management.Reporting Structure
Reports to : Head – New Business / National Sales Head (Rajasthan Patrika Group)Works closely with : Regional Editorial, Radio, Digital, and Outdoor Media Teams.Compensation & Benefits
Competitive fixed + incentive-based pay structure linked to performance.Health insurance, communication, and travel reimbursements as per company policy.Structured growth path within Rajasthan Patrika’s expanding corporate sales ecosystem.Opportunity to represent one of India’s most trusted media brands in the high-potential technology space.