Social Media Manager

Role Overview :

We are seeking a dynamic and passionate Social, Content & Product marketing lead to drive engagement and build a strong online community for redBus in India. This role will focus on creating, managing, and executing engaging content across our owned (email, pushes, WhatsApp, etc.) and social media channels, with a particular emphasis on Instagram. The ideal candidate will be a social media native, deeply passionate about content creation, and possess a strong understanding of product marketing strategies.

Key Responsibilities :

• Develop and execute engaging content strategies across redBus's owned media channels, including email, push notifications, and in-app / website properties, to drive customer lifecycle management (CLM).
• Conceptualize and manage high-impact social media campaigns, with a primary focus on Instagram, to increase brand awareness and engagement.
• Drive the product marketing strategy and execution
• Responsible for robust AOP and quarterly plans
• Create and curate relevant and topical content for all social media handles, ensuring consistent updates and audience interaction.
• Lead content marketing initiatives to engage diverse consumer segments across various regions and markets, including collaborations with regional content creators and influencers.
• Drive the growth and success of the redTribe influencer marketing program.
• Ensure brand messaging, personality, and factual accuracy align with the brand book.
• Monitor campaign performance metrics and provide insightful reports, using data to optimize strategies and improve results.
• Collaborate effectively with cross-functional teams (design, product, supply, brand) and external agencies to deliver impactful communication plans.