Senior Marketing Manager – E-commerce (D2C)

We are seeking an experienced and growth-focused

Senior Marketing Manager

to lead our D2C and e-commerce marketing initiatives. The ideal candidate has deep expertise in

FMCG and Beauty / Personal Care , combined with proven success in social media marketing, influencer collaborations, funnel-based advertising, content strategy, and marketplace management. This role requires a hands-on marketer who can own the full customer journey from awareness to retention while driving measurable growth across all digital touchpoints.

Key Responsibilities

Develop and execute a high-impact D2C marketing strategy across all digital channels.

Plan and manage annual / quarterly budgets, forecasts, and performance targets.

Collaborate cross-functionally with product, sales, design, and operations teams.

Lead content strategy across Instagram, Facebook, YouTube, and emerging social platforms.

Oversee content creation, storytelling, and brand positioning tailored to FMCG / beauty audiences.

Build and manage influencer marketing campaigns, from outreach to negotiation and performance tracking.

Track ROI and optimize influencer partnerships based on data.

Plan, execute, and optimize performance ads across Meta, Google, YouTube, and other ad platforms.

Implement full-funnel ad strategies—awareness, consideration, retargeting—to improve CAC and LTV.

Oversee marketplace advertising (sponsored ads, display ads) to boost visibility and sales.

Analyze marketplace performance dashboards and optimize campaigns accordingly.

Build automated customer journeys and segmentation strategies to increase repeat purchases.

Monitor LTV, churn, and repeat rate to guide long-term retention strategy.

Use analytics tools (GA4, Shopify, marketplace dashboards, CRM tools) to guide strategy.

Qualifications & Requirements

5+ years of experience in E-commerce / D2C marketing.

Experience in FMCG and Beauty / Personal Care industries is highly preferred.

Proven expertise in Social media marketing, Influencer marketing, Funnel-based performance ads, Content & media management, Marketplace management (listings, ads, catalog)

Strong analytical skills and comfort with data-driven decision making.

Hands-on experience with Shopify or other e-commerce platforms.

Excellent communication, project management, and leadership skills.

Experience working with creative agencies, influencer platforms, or affiliate networks.