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Lead- Advertising and Brand Management

Lead- Advertising and Brand Management

Bajaj Electricalsmumbai, India
2 days ago
Job description

JOB ROLE

Lead - Advertising & Brand Management

JOB ID

REPORTING TO

Vertical Head - Advertising & Brand Management

TYPE OF ROLE

People Manager Role

LOCATION

Corporate Office Mumbai

BU / DIVISION

Advertising & Brand Management

JOB PURPOSE

Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

KEY RESPONSIBILITIES

  • Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.
  • Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head
  • Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc
  • Manage interactions with external agencies on a Day-to-day basis
  • Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.
  • Translate brand and marketing activities across different marketing mediums
  • Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary
  • Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
  • Ensure adherence predefined budgets for relevant portfolio
  • Provide guidance, support, and mentorship to the team

EDUCATIONAL QUALIFICATIONS

  • Graduation in Mass Communication / Public Relations; MBA with specialization in Marketing

    • WORK EXPERIENCE

  • 8 to 12 yrs in Consumer facing Industry / Planning in Advertising

    • CERTIFICATIONS

    NA

    ADDITIONAL REQUIREMENT

  • Consumer & Brand Fundamentals : Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.
  • GTM Planning : Ability to understand & create GTM plans for product portfolios
  • Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management
  • Budgeting : Managing marketing budget plans, cost optimization and expenditure tracking.
  • ROI Tracking : Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making."
  • Technology & Innovation : Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends.
  • Process & Framework Adherence : Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.

    • NO OF REPORTEES

    1 to 2

    INTERNAL / EXTERNAL INTERFACE

    BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop talent
  • Be the Best
  • Be Agile
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    Brand And Management • mumbai, India