VP of Marketing

Shipway by Unicommerce is a logistics platform that reduces shipping costs through courier aggregation and automation. Its key solutions include smart courier allocation, order tracking, and return automation.

Serving more than 12k online brands, Shipway is well on its way to become the most sought-after growth engine that D2C brands require today.

Weblink : www.Shipway.Com

Role : Marketing Head (Director / Associate Director)

Entity : Shipway Technology Private Limited

Reporting : Chief Business Officer

Job Location : Gurgaon

Job Overview :

We are seeking a dynamic and strategic Marketing Head to spearhead our marketing efforts, drive demand generation, and build a strong brand presence in the SaaS ecosystem. The role requires a blend of strategic thinking, hands-on execution, and data-driven decision-making to accelerate growth.

Key Responsibilities

1. Marketing Strategy & Leadership

• Define and execute integrated marketing strategies aligned with business goals.
• Own the overall marketing KPI dashboard including MQLs, SQLs, Shipments, campaign ROI, and brand metrics.
• Partner with sales, product, and customer success teams to ensure marketing alignment across the funnel.

2. Demand Generation & Performance Marketing

3. Brand & Content Marketing

4. Product Marketing

5. Marketing Analytics & Reporting

6. Team Leadership & Development

Key KPIs to Own

Qualifications & Skills