Key Responsibilities
Develop and execute creative content strategies for social media, website, and digital campaigns.
Create visually captivating photo and video content that reflects luxury, sophistication, and brand identity.
Write elegant, emotion-driven copy for product launches, campaigns, and brand storytelling.
Plan and manage the content calendar across digital platforms (Instagram, YouTube, Facebook, LinkedIn, etc.).
Collaborate with the marketing, design, and product teams to ensure cohesive brand messaging.
Conceptualize and shoot lifestyle imagery, product stills, and short videos (e.g., perfume styling, mood visuals).
Stay updated with luxury market trends, influencer collaborations, and visual storytelling styles.
Track and analyze engagement metrics to optimize content performance.
Skills & Qualifications
Bachelor’s degree in Marketing, Communication, Journalism, Fashion, or related field.
1–4 years of experience in content creation, luxury branding, or digital marketing.
Strong understanding of luxury aesthetics, tone, and audience behavior.
Excellent copywriting and storytelling skills with an emotional, sensory appeal.
Proficiency in tools like Canva, Photoshop, Lightroom, Premiere Pro, or CapCut.
Knowledge of social media algorithms, paid promotions, and influencer collaborations.
Experience in product styling or fragrance / fashion / lifestyle industries is highly preferred.
Preferred Attributes
A natural eye for detail, minimalism, and luxury branding.
Comfort in front of or behind the camera for content shoots.
Passion for perfumes, art, fashion, or luxury experiences.
Creative thinker with a sense of elegance and modern storytelling.
Content Creator • Ajmer, Rajasthan, India