Job Title : Campaign Analyst / Manager (Analytics focus)
Department : Digital Sales
Position Grade Range : Basis eligibility and evaluation
Location : Lower Parel, Mumbai
Who we Are?
Axis Asset Management Company Ltd (Axis AMC), founded in 2009, is one of India's largest and fastest-growing mutual funds. We proudly serve over 1.3 crore customers across 100+ cities with utmost humility.
Our success is built on three founding principles :
- Long Term Wealth Creation
- Customer-Centric Approach
- Sustainable Relationships
Our investment philosophy emphasizes risk management and encourages partners and investors to move from transactional investing to fulfilling critical life goals. We offer a diverse range of investment solutions to help customers achieve financial independence and a happier tomorrow.
Our recent accolades :
Great Place to Work Certification (Feb 2024- Feb 2025)Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver AwardMorningstar Awards 2022 : Best Fund House : Equity, Debt & OverallOutlook Money Awards 2021 : GOLD in Equity AMC of the Year 2021World Leadership Congress & Awards 2022 : Business Transformation Leadership Awards Digital Transformation Project (Mobile App)Key Responsibilities :
Campaign Strategy & Execution : Develop and execute comprehensive marketing campaigns across various digital channels, ensuring alignment with business goals and objectives.Data-Driven Decision Making : Utilize advanced analytics to drive campaign strategies, including segmentation, targeting, and personalization.Performance Monitoring : Continuously monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.Collaboration : Work closely with cross-functional teams including marketing, sales, product development, and IT to ensure seamless campaign execution and alignment with overall business strategy.Vendor Management : Manage relationships with external vendors and partners, ensuring timely delivery and quality of services.Reporting & Analysis : Prepare detailed reports on campaign performance, including ROI analysis, and present findings to senior management.Innovation & Improvement : Stay updated with the latest trends and technologies in digital marketing and analytics and implement innovative strategies to enhance campaign effectiveness.What makes you a Great Fit?
Educational Background : Graduate or Post Graduate Degree in Marketing, Business, Analytics, or a related field. Professional qualifications like BE / MBA are preferred.Experience : Minimum 1-2 years of experience in campaign management with a strong focus on analytics. Experience in Mutual Fund / Financial Services / eCommerce / Fintech is a plus.Analytics Tools : Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms preferred.Data Analysis : Strong skills in data analysis and interpretation, with the ability to derive actionable insights from complex data sets.Excel & Reporting : Advanced proficiency in Excel and experience in creating detailed analytical reports and dashboards.Programming languages as python and SQL are preferredMarketing Automation : Experience with marketing automation tools and CRM systems.AI / ML Knowledge : Understanding of AI / ML models and their application in marketing analytics is a plus."Axis AMC is an equal opportunity employer, committed to fostering an inclusive and diverse workplace."
